Insider Series Webinars
Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques. The past webinar videos are sorted into the following categories:
- Past Marketing Research Webinars
- Past Qualitative Research Webinars
- Past Advanced Analytics Webinars
- Past Innovation Webinar
Past Marketing Research Webinars
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Advertising Pretesting
by Jerry W. Thomas and Bonnie Janzen
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An Exploration of Facial Action Coding
by Jerry W. Thomas, Decision Analyst and A.T. Grant, Ph.D., Applied NeuroKnowledge
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Brand Strategy
by Jerry W. Thomas and Kristi Sarmiento
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Design Thinking
by Felicia Rogers and Clay Dethloff
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Energy Efficiency Attitudes: More Than Just Saving Money?
by Joan Lord and Mark Teich
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Accelerating New Product Development
by Jerry W. Thomas and Clay Dethloff
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Packaging Research Fundamentals
by Jerry W. Thomas and Tom Allen
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Product Testing In The "Real World" With IHUTs
by Stan Hazen and Felicia Rogers
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The Future of Shopping Research
by Jerry Thomas and Mike Humphrey
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What Is the Future of Tracking Research?
by Bonnie Janzen and Felicia Rogers
Past Qualitative Research Webinars
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Big-Qual Overview (Focus On Large-Scale Qualitative)
by Clay Dethloff and Bonnie Janzen
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Maximizing The Value Of Conjoint Studies With Qualitative
by Mike Humphrey, Decision Analyst, and Suresh Sethuraghavan Pella Corporation
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Research Fusion - Qualitative Approaches for a Changing World
by Clay Dethloff and Roger Wallace
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Usability Research (Website, Apps, Products, Shopper Environment)
by Clay Dethloff and Roger Wallace
Past Advanced Analytic Webinars
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Attribution Modeling and Multi-Channel Marketing
by John Colias, Ph.D. and Elizabeth Horn, Ph.D.
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Consumer Market Segmentation And Profiling
by Clay Dethloff and Elizabeth Horn, Ph.D.
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Fusing Marketing Research and Data Science
by John Colias, Ph.D. and Elizabeth Horn, Ph.D.
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Machine Learning Segmentation
by Dustin Cannon, The Dallas Morning News and John Colias, Decision Analyst
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Market Segmentation: A Powerful Tool
by Elizabeth Horn, Ph.D.
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Media/Marketing Mix Modeling
by John Colias, Ph.D.
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Optimization with Choice Modeling
by Jerry W. Thomas and Elizabeth Horn, Ph.D.
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Pricing Analytics: Are You Leaving Money On The Table?
by John Colias, Ph.D. and Elizabeth Horn, Ph.D.
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Sales Forecasting—Estimating the Sales Potential for Durable Goods
by Jerry W. Thomas and John Colias, Ph.D.
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Setting Priorities for Product/Service Improvements – Key Driver Analysis
by Elizabeth Horn, Ph.D.
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The Fundamentals of Volumetric Forecasting
by Jerry W. Thomas
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Choice Modeling for Product & Price Optimization
by John Colias, Ph.D., and Beth Horn, Ph.D.
Past Innovation Webinar
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Innovation and Ideation for Concept Development
by Clay Dethloff and Bruce Crandall
Contact Decision Analyst
If you would like more information on our services, or if you have any questions about the videos, please contact Jerry W. Thomas, President/CEO (jthomas@decisionanalyst.com), or Elizabeth Horn, Senior Vice President of Advanced Analytics (ehorn@decisionanalyst.com), or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.