Insider Series Webinar

Maximizing The Value Of Conjoint Studies With Qualitative
presented by Mike Humphrey, Vice President, Decision Analyst, and Suresh Sethuraghavan, Business Insights Manager, Pella Corporation

Conjoint studies are among the most powerful tools in a market researcher’s arsenal, but they can be ineffective without in-depth understanding of the product category and what matters to product users/stakeholders. This session explores how integrating qualitative research insights can maximize the value you get from conjoint studies. We will also share how incorporating visuals in the development of a user-friendly task design can ease the burden on respondents evaluating a product category that has a long purchase cycle and can be a complex buying process.

Contact Decision Analyst

If you would like more information, please contact Felicia Rogers, Executive Vice President, by emailing her at, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166