Insider Series Webinar

Media/Marketing Mix Modeling
presented by John Colias, Ph.D.

In this video on Media/Marketing Mix Modeling, we explain the data requirements, benefits, and limitations of various research methods used to optimize spend across media types. Concrete examples will be presented.

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact John Colias, Senior Vice President Advanced Analytics, he can be emailed at or he may be reached at 1-800-262-5974 or 1-817-640-6166.