Insider Series Webinar

Fusing Marketing Research and Data Science
presented by John Colias, Ph.D.

This video provides a methodology and case study example for combining marketing research and data science to deliver greater insights than could be achieved with either big data only or with survey data only. Survey research can contribute to predictive modeling through combining methods derived from (a) survey data and marketing science, (b) big data and data science, (c) GIS mapping and data visualization, and (d) open-source tools.

This presentation was originally presented at the ESOMAR Congress in New Orleans in 2016.

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact either John Colias, Senior Vice President of Advanced Analytics, he can be emailed at or Beth Horn, Senior Vice President of Marketing Science, she can be emailed at Both presenters may be reached at 1-800-262-5974 or 1-817-640-6166.