Global Marketing Research

Global Marketing Research

The Global Research Group designs and executes marketing research and consulting assignments in Canada, Europe, Latin America, Australia, the Middle East, and Asia.

The group conducts market structure analyses, pricing analyses, advertising tests, promotion tests, segmentation studies, strategy analyses, customer satisfaction tracking, and new product research, as well as depth interviews and focus groups in person and via the Internet. International projects are conducted through our worldwide partners and subcontractors, as well as over the Internet using our global American Consumer Opinion® panel.

Global Marketing Research Team

Our researchers speak and support more than 11 major languages. Our international employees come from Europe, Latin America, and Asia.

Global Data Collection Platforms

Depending on the target audience and the country, Decision Analyst recommends the most appropriate data collection method. For example, in Canada and the Scandinavian countries, the Internet is a sound data collection method because of high Internet penetration. In most of Latin America, however, face-to-face interviewing is typically the preferred method for most consumer-goods studies, while the Internet would be restricted to surveys targeted to an upscale, technology-savvy audience.

Global Internet Panels

We can conduct high-quality marketing research over the Internet in the U.S., Canada, Europe, Latin America, Australia, and Asia. This research is executed via our American Consumer Opinion® panel, one of the largest Internet panels in the world, with more than seven million consumers in over 200 different nations. This global consumer panel is recruited through a variety of methods to maximize its diversity and representativeness. Members are recruited in their native language to minimize sampling bias. We currently program surveys in English, Japanese, Traditional Chinese, Simplified Chinese, French, German, Dutch, Italian, Spanish, Portuguese, Russian, Danish, Swedish, Norwegian, and Finnish. Through Icion®, our proprietary, multivariate sampling software, we can match samples to any target demographic profile. Respondent participation is monitored and limited to prevent respondent conditioning.

In addition to American Consumer Opinion®, Decision Analyst owns these global panels:

  • Technology Advisory Board® is a worldwide Internet panel of engineers, scientists, and IS and IT professionals.
  • Physicians Advisory Council® is an online panel of physicians and surgeons in the U.S., Canada, and Western Europe, including both general practitioners and specialists.
  • Executive Advisory Board® is a global panel of senior officers of major corporations, including members of boards of directors, chairmen, presidents, managing directors, and other high-level executives.
  • Contractor Advisory Board® is a U.S. and Canadian panel of building contractors and subcontractors, spanning both residential and commercial construction.
  • Imaginators® is a worldwide panel of creative individuals who serves as the foundation for our new product ideation and brainstorming services.

Global Partners

We have research partners in all major countries and the information technology, analytical tools, and systems to address marketing issues on a global scale. Our worldwide network of research partners and subcontractors ensures that all research we conduct is sensitized to the environment and culture of the target country. Our research partners follow rigorous quality-control procedures and contribute their expertise of the local culture, language, and business environment. We provide the overall study design and project management and add depth and insight to the interpretation of the results. Through the synergy of these relationships, we can successfully execute the most complicated of global studies and achieve consistency of execution across different countries.

Decision Analyst has developed a high-quality network of translators who live and work in their respective countries. As language can change rapidly at times, we feel it is imperative to have someone native to the target country who is knowledgeable about the latest nuances of language and culture. Our research partners and subcontractors in the respective countries also serve as advisors and consultants to ensure that the final questionnaires are as accurate as possible.

Global Marketing Research Services

If you would like more information on our Global Research capabilities, please contact John Gachelin, Senior Vice President, Global Research via email at or Bonnie Janzen, President via email,, or by calling 1-800-ANALYSIS (262-5974) or 1-817-640-6166,