Blogs by Jennifer Murphy


  • Marketing Research

    Your company has done the hard work of defining sustainability in your arena, researched the topic, and set goals and created initiatives that have the full support of the board. How do you best communicate your plan to your customers?

    Does the word "sustainability" mean the same thing to your customers as it does to your organization? How can you assure that your initiatives are seen as more than merely lofty ideals?



  • Path to Purchase

    What do you think are the top frustrations for survey-takers?

    As a marketing research professional, and a customer who takes surveys, I’m focusing on the over-used and abused question format—the grid question. To ease the frustrations of respondents consider using MaxDiff questions, MaxDiff questions force respondents to make trade-offs (or choices), like they do in the real world.

Contact Decision Analyst

Jennifer Murphy is a Senior Account Executive at Decision Analyst, and she welcomes feedback and comments. She may be reached by email, or phone at 1-817-640-6166.


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