Insider Series Webinar

Research Fusion - Qualitative Approaches for a Changing World
presented by Clay Dethloff and Roger Wallace

As consumers have evolved, so have the qualitative research techniques used to provide needed consumer insights in a rapidly shifting environment. This video presents several case studies that incorporate the use of new techniques along with more traditional research to help gather insights and solve marketing and business issues.

We show examples of how to utilize both old and new qualitative research techniques together in unique ways to gain a better, more complete understanding of consumers and their perceptions and behaviors. Video Flow:

  • Introductions
  • Research Fusion—Qualitative Approaches for a Changing World
  • Shopper Insights Case Study: Qualitative methods that this case study will demonstrate include online forums, remote usability, and virtual shopping.
  • Concept Development Case Study: Qualitative methods that this case study will showcase include online forums, webcam interviews, in-person focus groups, and the Imaginators® panel.
  • User Experience Case Study: Qualitative methods illustrated by this case study are online forums, telephone interviews, in-home interviews, and virtual usage.

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact either Clay Dethloff, Senior Vice President, Qualitative Research, he can be emailed at or Roger Wallace, Qualitative Analyst, he can be emailed at They both may be reached at 1-800-262-5974 or 1-817-640-6166.