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Learn about our Blogs, Videos, etc.2022 Newsletters
- March: Imaginators® Creative Community
- February: Consumer Foresight: Beyond the Pandemic Report—Financial Wellbeing
- February: Brand Strategy Research
- January: Employee Strategy Research
2021 Newsletters
- October: Optimal Pricing Strategy
- August: Innovation and Product Testing
- July: Meet Our Moderators
- June: The Secrets to Market Segmentation
- June: COVID Consumer Mindset Segmentation
- June: Motivators for and Barriers to Getting Vaccinated Against COVID-19
- May: Decision Analyst is one of the leaders in Pricing Research and Product Testing.
- April: Steps to Building a Successful Branding Strategy
- March: Strategy Research
- January: Getting Back to Basics
2020 Newsletters
- November: Decision Analyst Ranked #1 Research Agency in the U.S.
- October: Introducing Stats Mobile
- September: Basic Marketing Research
- August: Consumer Reactions to COVID-19
- July: Consumer Reactions to COVID-19
- June: Online Qualitative
- May: The New World After COVID
- April: Strategy Research The Science of Winning the Long-Term Game
- March: Covid-19 Consumer Reactions
- March: 3 Avoidable Statistical Mistakes
- January: Planning for the Future
Today's Service Spotlight
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Online Communities
The information derived from online communities is a qualitative tool to gain insight into the consumer's mind and proclivities.
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Marketing Mix Modeling
Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long-term revenue growth.
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Innovation Services
Using exceptionally creative consumers in the creativity process to improve marketing and new product development.
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Marketing Segmentation
Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.
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