Julie Trujillo Blogs
Julie Trujillo is an expert on marketing research for strategic business issues. Below is a collection of blogs she has written.
Beyond Tactical: Why Concept Testing is a Strategic Imperative
In the B2B marketplace a structured research framework can provide guidance on a new market.
One Woman’s Story of An Evolving Shopper Journey
Shopper journey research can inform marketing, improve merchandising, and personalize engagement.
Consumer Trends in Sports Betting
We found that using online betting platforms is common for sports, with 23% of American adults having done so at some point in time.
Inclusivity, Innovation, and AI at the 2024 SIR Annual Conference
There were 3 themes that stood out: Inclusivity, Innovation, and AI.
Concept Testing Among Dual Audiences To Help Drive New Product Success
Testing new product ideas among the relevant audiences is worth the commitment.
Researching In The Metaverse: For Better Or For Worse?
Conducting research in the metaverse. For better or for worse, it has begun.
Navigating Business-to-Business-to-Consumer Relationships
Operating in a business-to-business-to-consumer environment creates extra complexity to consider.
Who’s taking my survey?
Take a step back and consider what we are doing to make sure we can answer the question, “Who’s taking my survey?”
Product Testing Is Unnecessary—
And Other Related Myths
If a product, itself, is never put into the hands of potential users, how strong are its chances to succeed?