Insider Series Webinar

Market Segmentation: A Powerful Tool
presented by Elizabeth Horn, Ph.D.

The goal of marketing is to concentrate effort within specific customer groups to gain a competitive advantage. Market segmentation aids this endeavor by identifying groups of customers who are similar to one another. Successful segmentation depends on understanding what customer groups need, how they differ from one another, and how they decide among products and services. This webinar will include:

  • Segmentation Types
  • Criteria for Useful Segments
  • Segmentation Techniques
  • How to Understand Segments
  • Best Practices

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact Beth Horn, Senior Vice President of Marketing Science, she can be emailed at She may be reached at 1-800-262-5974 or 1-817-640-6166.