Strategic Marketing Research and Advanced Analytics Global Solutions to Marketing Problems

Solving Business Problems

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth.
Learn More

Decision Analyst helps companies solve Marketing Strategic Product Advertising Branding problems.

Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

Our Popular Services

Latest News & Blogs

26 Aug.

Key Elements to Drive Effective Advertising

Based on years of advertising testing and consulting with brands throughout many industries, Bonnie Janzen has put together a list of key elements for successful and effective advertising in the sports world and beyond.

read more

Research Resources

Free Stats Software

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

View More
Decision Analyst Press Releases

Press

Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.

View More
Library of Marketing Research Resources

Library

Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

View More


Newsletter

Signup to receive our Marketing Research Advice Newsletter

Our Clients

For over 45 years, the firm has delivered competitive advantage to clients throughout the world.

LEARN MORE

Decision Analyst is ISO 27001:2022 Certified


Decision Analyst is committed to the highest quality standards and maintains its certification to ISO/IEC 27001:2022 the international standard for information technology and information security management. Learn More about our security practices.