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Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies:

  • Optimize marketing strategies.
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  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth.
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Decision Analyst helps companies solve Marketing Strategic Product Advertising Branding problems.

Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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Latest News & Blogs

22 Oct

Don’t Sleep on Gen X

As we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.

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17 Oct

(Full) Service With A Smile

Here is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.

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Research Resources

Free Stats Software

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

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Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.

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Library of Marketing Research Resources

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Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

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