Marketing Research

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

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Recent News

  • Decision Analyst's Philosophy
  • Covid-19 Consumer Reaction DataWave 19: Published in SeptemberAt the end of August 2021, pandemic-related stress is, once again, flaring up, and emotions are deteriorating across the U.S. With the resurgence of COVID-19 cases, many consumers are, again, suffering from rising stress. Emotions are also suffering. Emotions like fear and anger, along with a sense of danger and vulnerability, have surged in just the past couple of months.
  • Marketing Research BlogWhat’s Really Going On Behind The Virtual Glass? Four Tips For Backroom ObserversThe backroom on moderating platforms brings into the digital age the idea of the room behind the one-way mirror of old. Study sponsors and stakeholders can watch the interviews or focus groups in real time, providing the study team with instant access to the moderator and respondents. Here are four ways to use the backroom as a means to get the most from your qualitative research.
  • Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA description and comparrison of pricing research the following pricing research methods: Choice modeling (Good), Van Westendorp (Bad), and Gabor-Granger (Good enough).

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Download Our Complimentary Covid-19 Consumer Report

Download a complimentary copy of the Consumer Mindset Segmentation Report. These 6 Consumer Mindsets, identified in April 2021, are reflective of the market as the impact of the COVID-19 pandemic seems to be waning in the U.S.

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Strategy Series Videos

Decision Analyst is creating a series of 7 short, informative videos on Strategy and Strategy Research.

Strategy Video Series