The Importance of Brand Research in Sales Efforts
As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
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As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreAs we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.
read moreHere is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
read moreThe growing number of choices these days for everything from dog food to TV shows to wellness can cause anxiety and decision paralysis. What can brands do to help make purchasing decisions less stressful?
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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