Marketing Researchand Analytical Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

• Develop optimal marketing strategies
• Build stronger brands
• Improve product quality
• Increase advertising effectiveness
• Improve package communications
• Strengthen promotional programs
• Accelerate new product development
• Optimize the shopping experience
• Improve marketing and distribution systems

Recent News

• Covid-19 Consumer Reaction ReportWave 15: Published March 10Overall, the consumer outlook regarding COVID-19 is relatively positive in 2021. A slightly increased proportion of consumers in February 2021 (W15) compared to just one month prior said they believe the situation will improve in 2021 compared to 2020. Another one-third were guarded, with expectations that the situation will remain the same, and roughly 1 in 10 were pessimistic, saying they expect things to worsen in 2021.
• Marketing Research Blog User-Centric Innovation: 3 Important Tactics To Help Ensure New Product SuccessInnovation has been and will continue to be reshaped by the COVID-19 pandemic and the changes it has brought to our world. Given this changing environment, what are the keys to ensuring innovation investments pay off?
• Distribution Strategy
• Marketing Research BlogOptimal Pricing Is in the Eye of Corporate StrategyAn optimal suite of great products offered at acceptable prices is an integral part of a company’s strategy. But what sounds like a pretty simple proposition is not that easy in practice. How does a company develop optimal products? And, more importantly for the current discussion, how does it optimally price them?