and Analytics
Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:
Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:
Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors.
We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
Ask 10 different market insights professionals how they manage concept testing, and you’re liable to get 10 different answers. There likely isn’t a singular correct answer. Some options are going to be better than others, but any testing is better than just guessing.
Read MoreElevating a commodity product to a premium brand is all about highlighting differentiation and creating perceived value beyond the basic functional promise of the product. This work requires a deep understanding of the target audience.
Read MoreA well-designed new product concept testing system, overseen by experienced and knowledgeable researchers, can vastly improve a company’s ability to develop successful new products or services. Here are some best practices to guide development of a new product concept testing system.
Read MoreAfter developing many segmentation solutions, researchers are left with the conundrum of deciding which solution is optimal. While selecting a good segmentation solution can and should consider statistical outcomes, relying only on mathematical results can cause problems – namely, base size and differentiation issues.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreDecision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truth—so that our Clients can make informed and confident decisions to grow their businesses and their brands.
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