Strategic Marketing Research and Advanced Analytics Global Solutions to Marketing Problems

Solving Business Problems

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth.
Learn More

Decision Analyst helps companies solve Marketing Strategic Product Advertising Branding problems.

Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

Our Popular Services

Latest News & Blogs

17 July

My (Mis)Adventures In AI

Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.

read more

Research Resources

Free Stats Software

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

View More
Decision Analyst Press Releases


Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.

View More
Library of Marketing Research Resources


Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

View More


Signup to receive our Marketing Research Advice Newsletter

Our Clients

For over 45 years, the firm has delivered competitive advantage to clients throughout the world.


Decision Analyst is ISO 27001:2022 Certified

Decision Analyst is committed to industry quality and maintains certification in ISO/IEC 27001:2022, the international standard for information technology, security techniques, information security management systems. Learn More about our security practices.