Decision Analyst

We have partnered with Decision Analyst and have benefitted greatly from their expertise and experience. They spend a lot of time to understand the business, category, market and use state-of-art analytics techniques to analyze the data. The recommendations and insights are, thus, customized and actionable.

Decision Analyst’s extensive knowledge and experience with segmentation was great. We have received fantastic support from everyone there. We have a better understanding of our target segments and are planning targeted campaigns. The workshops (kick-off and activation) were effective in engaging all our stakeholders.

The Decision Analyst team is my go-to resource for menu development testing. Whether it’s preliminary concept testing or late-stage taste testing, they are experts in the food and beverage space. The team is quick and responsive, with a keen eye for detail.

Decision Analyst provided the best strategic insight and guidance to understand the perception of our brand among diverse generations and ethnicities. The learnings helped us shape a new approach to how we engage and message. I was grateful for the leadership of the research team.

I have worked with Decision Analyst for over 2 decades. I consider them less a vendor than a trusted partner. Their deep knowledge in all phases of market research projects, combined with their profound customer focus, have been instrumental in nurturing our enduring business relationship and my unwavering customer loyalty.

Decision Analyst helped us implement a proprietary product testing methodology that has proven extremely efficient. They are always very flexible and adaptive to meet our specific needs on any given project and work within our challenging timelines with grace and ease. And, to top it off, they are delightful to work with.

Director of Consumer InsightsRestaurant/Food Service