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Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:
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- Covid-19 Consumer Reaction ReportWave 15: Published March 10Overall, the consumer outlook regarding COVID-19 is relatively positive in 2021. A slightly increased proportion of consumers in February 2021 (W15) compared to just one month prior said they believe the situation will improve in 2021 compared to 2020. Another one-third were guarded, with expectations that the situation will remain the same, and roughly 1 in 10 were pessimistic, saying they expect things to worsen in 2021.
- Marketing Research Blog User-Centric Innovation: 3 Important Tactics To Help Ensure New Product SuccessInnovation has been and will continue to be reshaped by the COVID-19 pandemic and the changes it has brought to our world. Given this changing environment, what are the keys to ensuring innovation investments pay off?
- Distribution Strategy
- Marketing Research BlogOptimal Pricing Is in the Eye of Corporate StrategyAn optimal suite of great products offered at acceptable prices is an integral part of a company’s strategy. But what sounds like a pretty simple proposition is not that easy in practice. How does a company develop optimal products? And, more importantly for the current discussion, how does it optimally price them?
Download Our Free Covid-19 Consumer Reactions Report
The Decision Analyst Covid-19 Consumer Report (Updated Mar. 10) includes our observations from talking with and surveying over 8,500 U.S. consumers over 15 waves.Download the Report
Strategy Series Videos
Decision Analyst is creating a series of 7 short, informative videos on Strategy and Strategy Research.Strategy Video Series
Marketing Research Library
Decision Analyst provides free white papers, articles, educational videos, case studies, glossary of marketing research terms for marketers and marketing researchers.Library