Marketing Researchand Analytical Consulting
Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:
- Optimize marketing strategies.
- Build stronger brands.
- Enhance customer experience.
- Boost advertising effectiveness.
- Improve package communication.
- Accelerate new product development.
- Perfect product quality.
- Drive Growth
- Decision Analyst Can Help You...
- Marketing Research BlogStrategy’s Starring Role: Don’t Let The Supporting Actors Steal The ShowIt seems so simple but brilliant at the same time. Messaging strategy, like any other strategy, should have a singular focus. If the recipient takes away just one key idea from your message, what should it be? High quality? Sustainably produced? World’s most comfortable pants? Guaranteed fun? When we think about brand-building campaigns, whatever your brand’s core promise is, that’s where the messaging strategy should be focused.
- Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA description and comparrison of pricing research the following pricing research methods: Choice modeling (Good), Van Westendorp (Bad), and Gabor-Granger (Good enough).
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