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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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  • Advertising Research

    No one knows how an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

Recent News

  • Decision Analyst Can Help You...
  • Marketing Research White PaperAdvertising ResearchStrategic investment in media advertising is a key factor in corporate success. Think of media advertising as the long-range artillery of marketing; your goal is long-term bombardment to take possession of the consumer’s awareness and perceptions. Where to place strategic media spending is a daunting task in a world of infinite media choices. Here are some guidelines to help you think through the best options.
  • Marketing Research Blog Does Your Segmentation Need A Refresh?A current, relevant segmentation scheme is important to the ongoing health of an organization's new product development efforts and marketing communications. It is not wise to leverage an outdated segmentation when filling the new product pipeline and crafting the messages to influence buyers. How does an organization know when it is time to commit the resources to update a segmentation?

Download Our Complimentary Report

The Consumer Foresight: Beyond The Pandemic (October 2022: Consumers' Perspectives Regarding Restaurants) report measures the consumer emotions and as well as Restaurant eating out changes and behavior.

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