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Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics, and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth.
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Decision Analyst helps companies solve Marketing Strategic Product Advertising Branding problems.

Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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Latest News & Blogs

10 Dec

Why Concept Screening Matters

Standing out in a crowded marketplace requires a deep understanding of what resonates with shoppers. Concept screening plays a crucial role in ensuring those initial ideas are refined and ready to connect with consumers.

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20 Nov

Are You Listening To Gen Alpha?

Gen Alpha is unlike previous generations in that these young consumers are influencing the market right now. Brands need to pay close attention to what’s trending among this generation to understand them better, engage with them authentically, and respect their values.

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4 Nov

The Art of Pivoting

From a business perspective, being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.

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Research Resources

Free Stats Software

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

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Decision Analyst Press Releases

Press

Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.

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Library of Marketing Research Resources

Library

Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

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