Marketing Research

and Advanced Analytic Services

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Ranked #1

Research Agency

in the U.S.

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for business problems

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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

  • Advertising Research

    No one knows how an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

  • Concept Testing

    Concept testing is the science of divining the imagination, of evaluating new product/service ideas so that the potentially successful ones are identified early on.


Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

Recent News

  • Decision Analyst Can Help You...
  • Decision Analyst NewsDecision Analyst Names Bonnie Janzen As PresidentDecision Analyst has named Bonnie Janzen as president, a position previously held by founder Jerry W. Thomas. We're happy to report that Jerry will continue to serve as CEO. Having grown up on a ranch in Northeast Oklahoma, Bonnie found her way to a life in marketing research and consulting based on a love of statistics and consumer behavior, gained during her studies at Oklahoma State University.
  • Marketing Research Blog Curious, Compassionate Listening: 3 Tips From My Yoga Practice That Make Me a Better ModeratorFor qualitative researchers active listening is a required skill that can be developed. It’s one thing to be a good listener and yet another entirely to listen with rigor and unrelenting focus, all while maintaining genuine curiosity and an open heart, and suspending judgement, biases, and assumptions about what’s being said or about to be said. This type of curious, compassionate listening is critical for developing high-quality insights. But how do we maintain a high level of engagement while listening?

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The Consumer Trends (Nov. 2023: Seasonal Wrap Up) report focuses on the current consumer experience and the impact of the past few years.

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