and Analytics
Decision Analyst delivers a synergistic blend of market intelligence, qualitative explorations, survey-based research, analytics, modeling, and simulation to help companies:
Decision Analyst serves an array of industries and economic sectors. Our researchers and analysts are knowledgeable about the latest trends and newest technologies in the following sectors:
Decision Analyst’s creed is: “A Spirit of Service, A Spirit of Caring.” This creed defines how we treat our Clients, employees, agents, and subcontractors.
We believe that a spirit of service and a spirit of caring must permeate everything we do. Service and caring are the foundations of employee teamwork, employee retention, quality assurance, and long-term relationships with clients.
Consumers are switching brands more often and reacting to things in the moment. And yet, we’re still asking questions as if consumers move through decisions slowly and logically. Here are six high-level shifts that have helped me get closer to what’s really driving today’s consumers.
Read MoreGiven the characteristics of durable goods, how can a manufacturer forecast sales of a durable good with some hope of reasonable success?
Read MoreTemplates and other resources used to set up projects can be the foundation of our work and free up space in our minds to do the job we were hired to do: analyze data to provide insightful and actionable results for our clients. Stephanie Trevino shares some tips on workflows and templates.
Read MoreIt’s an unfortunate fact that sometimes segmentation results are put away and forgotten. Don’t let your segmentation go to waste. Audrey Guinn has put together four options that can be used to rescue a failing segmentation.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst. Learn about the latest consumer trends, and read up on Decision Analyst's Economic Index.
Learn MoreDecision Analyst is committed to the highest quality standards and maintains certification in ISO/IEC 27001:2022, the international standard for information technology and information security management systems. Learn more about our security practices.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on delivering implications and recommendations based on facts, objective evidence, and truth—so that our Clients can make informed and confident decisions to grow their businesses and their brands.
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