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  • Free Stats Software

    Decision Analyst offers two free software packages for marketing researchers: Decision Analyst's STATS™ 2.0 and ChoiceModelR™.

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  • Ranked Research Agency

    Decision Analyst was ranked the #1 Research Agency in the U.S. by Corporate Buyers. The Firm scored #1 on Overall Satisfaction, Data Quality, Analytical Skills, and On-Time Delivery.

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  • Marketing Segmentation

    Successful segmentation not only depends on understanding how segments differ from one another, but also on how to apply the results.

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  • Advertising Research

    No one knows how the an audience will respond to an ad. Without research, it’s just a “guessing game.” CopyTest® helps take the guesswork out of advertising.

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Marketing Researchand Analytical Consulting

Marketing Research and Marketing Consulting

Decision Analyst delivers a synergistic blend of qualitative explorations, quantitative research, analytics and modeling to help companies:

  • Optimize marketing strategies.
  • Build stronger brands.
  • Enhance customer experience.
  • Boost advertising effectiveness.
  • Improve package communication.
  • Accelerate new product development.
  • Perfect product quality.
  • Drive Growth

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Recent News

  • Decision Analyst's Philosophy
  • Covid-19 Consumer Reaction DataWave 20: Published in NovemberConcerns about COVID-19 ebb and flow with the virus. In Wave 20, we look at the emotions, level of concern about the virus, stress, and even planning for retirement.
  • Marketing Research BlogReliability and Validity from a Scientific PerspectiveDifferent words can be synonymous in a casual conversation, but take on different meanings in a scientific context. Both “reliable” and “valid,” for instance, are used to mean “robust” or “accurate” in everyday speech. The concepts of reliability and validity are not interchangeable from a scientific perspective, however. These two words are not identical, and understanding the difference is important when interpreting research outcomes.
  • Marketing Research Blog Pricing Research: The Good, The Bad, And The Good EnoughA description and comparrison of pricing research the following pricing research methods: Choice modeling (Good), Van Westendorp (Bad), and Gabor-Granger (Good enough).

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Who is being impacted? What behaviors are changing and why? How are people feeling about what is happening around them? The report covers 20 waves, starting in March 2020 up to October 2021.

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Strategy Series Videos

Decision Analyst is creating a series of 7 short, informative videos on Strategy and Strategy Research.

Strategy Video Series