Insider Series Webinar

Innovation and Ideation for Concept Development
presented by Clay Dethloff and Bruce Crandall

This innovation video discusses an approach to concept development that utilizes innovation and ideation. Though often sought after, standard consumer research often lacks in the ability to generate truly new product/service ideas or innovations for companies…often providing “evolutionary” but not “revolutionary” ideas.

The Innovation and Ideation framework for concept development utilizes a combination of participants and methodologies. These include general consumer research to understand the important and needed areas in the category, online communities (such as our Imaginators® community) to generate truly innovative ideas and concepts, and internal work sessions to narrow the focus to those best “fitting” with organization goals and structures.

Contact Decision Analyst

If you would like a pdf copy of the presentation please contact either Clay Dethloff, Senior Vice President, he can be emailed at or may be reached at 1-800-262-5974 or 1-817-640-6166.