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Decision Analyst delivers a synergistic blend of primary research, analytical consulting, and modeling. The ultimate goal is to help companies build and sustain a winning business model.


Popular Quantitative Research Services


Answering Business Questions

Our core focus is to develop a deep understanding of the ultimate consumer, the global environment, and industry trends, all with a keen focus on your core business issues.



We Help Our Clients: Optimize Marketing Strategy Build Stronger Brands Improve Customer Experience Increase Advertising Effectiveness Improve Package Communications Accelerate New Product Development Improve Product Quality

We have conducted hundreds of analytics & modeling engagements in B2C and B2B across marketing and research.

Our Clients Include:



Contact Decision Analyst

Decision Analyst has the people, experience, technology, systems, and analytics to help you bring your strategic vision into focus. Our firm offers a synergistic blend of primary research, analytical consulting, modeling, and optimization to help companies win the long-term game.

Decision Analyst is a global research and analytical consulting firm with more than 45 years of experience in business and marketing strategy. The firm serves corporate and agency clients in North America, Europe, Latin America, and Asia. If you have marketing questions you would like to discuss, please contact Jerry W. Thomas, Chief Executive Officer (jthomas@decisionanalyst.com) or call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.