Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.

Popular Videos

Segmentation Research Series

Persona Development

View the Segmentation Series
Strategy Research Series

Brand Strategy

View the Strategy Series
One-off Videos

MaxDiff: 3 Popular Applications

View More Videos
Webinar Series

Advertising Pretesting Research

View the Series
Media Mix Minute

Media Mix Modeling

View the Series
Leadership Strategy Interviews

Angela Smith of Talking Rain

View More Strategy Leadership Videos

Marketing Research Glossary

Latest News & Blogs

22 Oct

Don’t Sleep on Gen X

As we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.

read more
17 Oct

(Full) Service With A Smile

Here is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.

read more

Research Resources

Free Stats Software

Free Stats Software

Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.

View More
Decision Analyst Press Releases

Press

Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.

View More
Library of Marketing Research Resources

Library

Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.

View More

Newsletter

Sign Up for Marketing Research Advice

Success! Be on the lookout for an email from us asking to confirm your registration.
Error! There was an error.

Request Information

Success! Your message has been sent to us.
Error! There was an error sending your message.