My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Rejection of a null hypothesis when, in fact, it is true. The Type I Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be rejected when it is true.
The process of predicting sales for an industry, company, or individual product or service. Short-range and long-range forecasting techniques can help companies understand the fundamental forces that drive their sales regionally, nationally, and internationally.
A Decision Analyst computer model that allows clients to engage in “what if” games by inputting various values for economic, business, and marketing variables. The results for each combination of inputs can be viewed instantly. This model allows hundreds of decision scenarios to be explored within a short period of time. Also known as a Marketing Decision Simulator.
Acronym for Usage and Attitude Surveys. Surveys designed to measure consumers’ awareness of various products/brands, the usage or consumption of those products/brands, and related attitudes and perceptions. Also referred to as A&Us.
Sometimes referred to as New Product Sales Forecasting, Volumetric Forecasting usually projects sales volume for a new product or service during its introductory year.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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