3 Sept
Maximize Your Home-Usage-Testing Success: 4 Expert Tips
Product testing is critical to the launch of new products. Here are 4 tips by Lesley Johnson that will help ensure a successful quantitative home-use test.
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Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
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Marketing Research Glossary
Sales Forecasting
The process of predicting sales for an industry, company, or individual product or service. Short-range and long-range forecasting techniques can help companies understand the fundamental forces that drive their sales regionally, nationally, and internationally.
Standard Deviation
The square root of the sum of the squared deviations from the mean, divided by the number of observations (sample size) minus one.
Usage & Attitude Surveys (U&A)
Surveys designed to measure consumers’ awareness of various products/brands, the usage or consumption of those products/brands, and related attitudes and perceptions.
ConceptTest®
Decision Analyst’s comprehensive, proprietary online system to provide consumer feedback about a new product concept and predict the likelihood that it has the potential to succeed in the marketplace.
A. C. Nielsen Retail Index
Historically, an in-store audit-based service to measure retail sales of food, household supplies, beauty aids, and related products sold through supermarkets and major retailers. Store audits replaced over time by Scanner data and Panel data.
Latest News & Blogs
26 Aug.
Key Elements to Drive Effective Advertising
Based on years of advertising testing and consulting with brands throughout many industries, Bonnie Janzen has put together a list of key elements for successful and effective advertising in the sports world and beyond.
read more22 AUG
Qualitative Package Design Research
While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques.
read more7 AUG
Maximize Your Acquisition Success By Utilizing Strategic Marketing Research
Mergers and acquisitions can add fuel to grow a business and positively change its trajectory for many years. But sometimes there are major dangers to consider.
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