Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Consumers are switching brands more often and reacting to things in the moment. And yet, we’re still asking questions as if consumers move through decisions slowly and logically. Here are six high-level shifts that have helped me get closer to what’s really driving today’s consumers.
Read MoreGiven the characteristics of durable goods, how can a manufacturer forecast sales of a durable good with some hope of reasonable success?
Read MoreTemplates and other resources used to set up projects can be the foundation of our work and free up space in our minds to do the job we were hired to do: analyze data to provide insightful and actionable results for our clients. Stephanie Trevino shares some tips on workflows and templates.
Read MoreIt’s an unfortunate fact that sometimes segmentation results are put away and forgotten. Don’t let your segmentation go to waste. Audrey Guinn has put together four options that can be used to rescue a failing segmentation.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreThe overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
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