Bonnie Janzen Blogs
Bonnie Janzen is an expert in Strategic Research and Consulting. She has focused on retail, CPG, health & wellness, restaurant and home improvement industries. Below is a collection of blogs she has written.
The Joy of Innovation
You are the ‘voice of the customer’ in the organization, you are the starting point for innovation.
Winning the Shopper’s Heart and Wallet: 6 Pillars of Frictionless Retail
The retailer that demands the least amount of cognitive work from the shopper is the one that wins.
Speed of Implementation: Why It’s the Ultimate Competitive Advantage
How do you energize an entire organization to adopt a new roadmap?
Understanding Fast and Slow Thinking
To succeed, it's crucial to deeply understand how your customers make decisions.
Consumer Priorities: Sustainability Takes a Backseat (For Now)
The influence of product sustainability on purchasing decisions has softened.
Challenging The Status Quo: Driving Customer Experience Through Finance Innovation (pdf file)
Case study: identify pain points, develop breakthrough ideas, and a validation journey.
Evolving Healthcare for Seniors and Trends for Aging in Place
Recognizing the profound and personal shifts occurring in senior healthcare is crucial.
Your Employees are The Key to Your Success!
Strong employee relationships with colleagues, customers, and suppliers are essential for business growth.
Is the Juice Worth the Squeeze? Become a Research Superhero With An Activation Workshop
Activation Workshops are extremely effective in both consumer and B2B environments.
Key Elements to Drive Effective Advertising
Key elements for successful and effective advertising in the sports world and beyond
Maximize Your Acquisition Success By Utilizing Strategic Marketing Research
There are major dangers to consider when thinking about mergers and acquisitions.
Super Bowl…
Are You Ready For Some Football? Are You Ready For Some Ads?
It is critical that the ads have a purpose and a driving strategy, and fits within the overall campaign.
6 Strategies to Win Shoppers’ Hearts
When consulting with our retail clients, we focus on strategies in 6 key areas.
If a Tree Falls in the Forest?
If the optimal consumer insight research is conducted but there were no decisions made, what did it accomplish?
What Do French Press Coffee And Great Consumer Insights Have In Common?
To manage a successful business, you will need customer insights in order to inform the decisions.
How to Succeed in a World Gone Supply Chain and Logistics Crazy!
How can your organization manage the craziness in this world, given all the supply chain and logistics challenges?
Good Riddance To 2020 But Wait...
Eight Positive Trends Worth Keeping For The Future
Connecting with loved ones, Focusing on self-care and mental health, etc.
7 Steps Out of the Unknown:
Product & Branding Strategy
These 7 steps will help you focus on your product roadmap and reviewing your brand positioning.
Eight Ways to Kick-Start the Decade!
As you approach your personal goals and resolutions, consider starting a list of your business goals and resolutions.
Planning for the Future
So how do we read the current state of reality? How do we plan and then make adjustments along the way?
Consumer Insights Driving Success in the “Customer Experience Economy”
So how should a brand or business evolve in the Experience Economy?
How Innovation and Focusing on Millennials Can Fuel Growth
How can you design innovative products and services for Millennials?
Providing More Value
We are all looking for ways to discover and provide better insights to our clients.
Potential Business Opportunities in Cuba
Americans are joining the mix of Canadians and Europeans who visit Cuba every year.
Ethnography:
How It Can Help You Win the Hearts of Your Customers
Ethnography is the study of human races and cultures, it's "people watching" at a very basic level.
Six Marketing Silver Bullets
But while times of turmoil pose great threats to a business enterprise, turbulence also creates opportunities.