Meet Our Moderators

  • Clay DethloffClay Dethloff
    Senior Vice President
    Email Clay
    Industry Focus: CPG, Consumer Services, Restaurants, B2B, Durable Goods
    Application: Branding, Positioning, Innovation, NPD, Strategy
    Audience: Consumers, Shoppers, Executives, Healthcare Professionals

  • Roger Wallace Roger Wallace
    Email Roger
    Industry Focus: Home Products & Services, Automotive, Healthcare, Technology, Telecommunications
    Techniques: Innovation, Traditional & Digital Qualitative, Website Heuristics
    Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®

  • Gretchen RiskindGretchen Riskind
    Qualitative Consultant
    Email Gretchen
    Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
    Techniques: Digital Qualitative & In-Person Qualitative, Ethnography
    Audience: Children, Teenagers, Family, B2B Executives

  • Pamela WaitePamela Waite
    Qualitative Consultant
    Email Pamela
    Industry Focus: Medical, Pharmaceutical, Healthcare, and Education
    Techniques: Digital Qualitative, In-Person Qualitative
    Audience: U.S. Consumers, Physicians, Medical Professionals

  • Heather HardimanHeather Hardiman
    Qualitative Consultant
    Email Heather
    Industry Focus: Travel, CPG, Restaurants, Services, Healthcare
    Techniques: Qualitative (online & In-Person Qualitative)
    Audience: Consumers, Children, Teens, Healthcare Professionals
  • Bonnie JanzenBonnie Janzen
    Executive Vice President
    Email Bonnie
    Industry Focus: CPG, Retail, & Automotive Industries
    Techniques: Focus Groups, IDIs, Ethnographies (In-Person & Digital)
    Audience: Families & Consumers In North America
  • Felicia RogersFelicia Rogers
    Executive Vice President
    Email Felicia
    Industry Focus: CPG, Food & Beverages, HVAC & B2B Industries
    Techniques: Focus Groups, IDIs
    Audience: B2B & Consumers In North America

  • Tom AllenTom Allen
    Senior Vice President
    Email Tom
    Industry Focus: Financial Services, Home Improvement, Restaurant, Retail Industries
    Techniques: IDIs, Online Qualitative
    Audience: Consumers, Contractors, B2B
Strategic Partners
  • Cheryl R. HalpernCheryl R. Halpern
    Halpern Research
    Industry Focus: CPG, HBA, Direct Sales, Retail, Higher Education, Non-profit, Sports, Entertainment
    Techniques: Full Range of Online and In-person Qualitative Methodologies
    Experience: Consumers, Non-profit

  • Klaudia MarinoKlaudia Marino
    GrokIt Strategies
    Industry Focus: Retail, Services, Healthcare, and Public Safety Behavior Change
    Techniques: Qualitative Research
    Experience: Product Development, Concept Evaluation

  • Linda A. AndersonLinda A. Anderson
    Anderson Research LLC
    Industry Focus: Fintech, Healthcare, Technology, Consumer Electronics and Business Services
    Techniques: Qualitative Research, Focus Groups, IDIs
    Experience: Concept Development

  • Rachel RomanoRachel Romano
    Veritas Insights
    Industry Focus: Pharma, CPG, Entertainment and Media, Healthcare
    Techniques: Focus groups, IDIs, Online Bulletin Boards, Ethnography
    Experience: Branding, Consumer Journey, New Product Development

Strategic Partners (International)
  • Gwenaëlle de Kerret, Ph.D.Gwenaëlle de Kerret, Ph.D.
    Semiologist (France)
    Industry Focus: FMCG, Services, Luxury Brands and Public Organizations
    Techniques: Semiotics, Projective, Ethnography, Focus Groups, IDIs
    Experience: Branding, Innovation, Design Projects

  • Marta VillanuevaMarta Villanueva
    NuThinking (U.S./Latin America)
    Industry Focus: CPG, Retail, Food/Beverage, Advertising, QSR, Hispanic Market Research
    Techniques: Shop-alongs, Focus Groups, IDIs, Bulletin Boards
    Experience: Advertising, Cultural Strategy, Brand Evaluation

  • Ricky XieRicky Xie
    Hycon Research(China)
    Industry Focus: FMCG, Home Appliance, Luxury Goods and Services, Hotels, IT, Healthcare
    Techniques: Bulletin Boards, Webcams, Large-Scale Qualitative
    Experience: Usage & Attitude Research, Brand Positioning


Experienced Qualitative Consultants

Decision Analyst has over four decades of qualitative research experience and is a leader in innovative qualitative techniques. Our experienced moderators can recommend the qualitative technique best suited to your research needs.

For more information on our Qualitative Research services, please email Clay Dethloff, Senior Vice President, at or call him at 1-800-ANALYSIS (262-5974) or 1-817-640-6166.