Employee Satisfaction Research
Satisfied employees tend to do higher-quality work than the dissatisfied, tend to stay with a company longer, tend to take better care of customers, and tend to be more productive.All of these benefits are well documented. There are two major types of Employee Satisfaction Research that Decision Analyst recommends: Analytical Satisfaction Research, and Employee Satisfaction Tracking research.
Analytical Satisfaction Research is diagnostic and prescriptive. It’s point-in time-research, usually a combination of qualitative research (focus groups, depth interviews) and survey-based research. The survey questionnaire is long and complex. The main purpose is to analyze current levels of employee satisfaction and develop remedies or prescriptions for improving employee satisfaction in the future. This type of analytical research is typically repeated every three to five years.
Employee Satisfaction Tracking Research should be short and sweet—with laser focus: its purpose is to measure employee satisfaction and track it over time, typically with annual surveys conducted at the same time each year, with the same questionnaire, following the exact same survey procedures. The shorter the survey, the better. More employees will fill out a short survey, and the results will be more accurate, compared to a longer survey. A tracking survey serves as a “leading indicator.” If Employee Satisfaction is trending down, then additional research can be conducted to understand the reasons before a crisis develops.
Employee Research Services
Decision Analyst has over 40 years of experience in helping companies do the research and analytics that lead to improved employee retention. If you would like more information or would like to discuss, please contact Bonnie Janzen, Executive Vice President/CEO (firstname.lastname@example.org) or Felicia Rogers, Executive Vice President (email@example.com) call 1-800-ANALYSIS (262-5974) or 1-817-640-6166.