Webinar Videos

Past Marketing Research Webinars

Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques. The past webinar videos are sorted into the following categories:

Skip to General Marketing Research

Skip to Qualitative Research/Innovation

Skip to Advanced Analytics

Past General Marketing Research Webinars

Advertising Pretesting

Jerry W. Thomas and Bonnie Janzen View

What is a Brand?

Jerry W. Thomas and Kristi Sarmiento View

Design Thinking

Felicia Rogers and Clay Dethloff View

Accelerating New Product Development

Jerry W. Thomas and Clay Dethloff View

Packaging Research Fundamentals

Jerry W. Thomas and Tom Allen View

Product Testing with IHUTs

Stan Hazen and Felicia Rogers View

The Future of Shopping Research

Jerry Thomas and Mike Humphrey View

Tracking Research

Bonnie Janzen and Felicia Rogers View

Past Qualitative Research Webinars

Large-Scale Qualitative

Clay Dethloff and Bonnie Janzen View

Conjoint Studies With Qualitative

Mike Humphrey, Decision Analyst, and Suresh Sethuraghavan, Pella Corporation View

Qualitative Approaches

Clay Dethloff and Roger Wallace View

Usability Research

Clay Dethloff and Roger Wallace View

Innovation and Ideation

Clay Dethloff and Bruce Crandall View

Past Advanced Analytic Webinars

Attribution Modeling

John Colias, Ph.D. and Beth Horn, Ph.D. View

Market Segmentation And Profiling

Clay Dethloff and Beth Horn, Ph.D. View

Marketing Research and Data Science

John Colias, Ph.D. and Beth Horn, Ph.D. View

Machine Learning Segmentation

Dustin Cannon, The Dallas Morning News and John Colias, Decision Analyst View

Market Segmentation: A Powerful Tool

Beth Horn, Ph.D. View

Media/Marketing Mix Modeling

John Colias, Ph.D. View

Optimization with Choice Modeling

Jerry W. Thomas and Beth Horn, Ph.D. View

Pricing Analytics

John Colias, Ph.D. and Beth Horn, Ph.D. View

Sales Forecasting for Durable Goods

Jerry W. Thomas and John Colias, Ph.D. View

Key Driver Analysis

Beth Horn, Ph.D. View

Volumetric Forecasting

Jerry W. Thomas View

Product & Price Optimization

John Colias, Ph.D., and Beth Horn, Ph.D. View

Contact Decision Analyst

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.