Insider Series Marketing Research Webinars by Decision Analyst

Decision Analyst will be hosting Insider Series Webinars for Marketers and Marketing Researchers. The goal of the webinars is to provide free educational opportunities for our colleagues. The topics range from Innovation and Ideation, to Advanced Analytic Techniques. The past webinar videos are sorted into the following categories:

Past Advanced Analytics Webinars

Past Marketing Research Webinars

Jerry W. Thomas and Bonnie Janzen

Webinar Videos

Past Marketing Research Webinars

Advertising Pretesting

Brand Strategy

Design Thinking

Accelerating New Product Development

Packaging Research Fundamentals

Product Testing In The "Real World" With IHUTs

The Future of Shopping Research

What Is the Future of Tracking Research?

Past Qualitative Research Webinars

Big-Qual Overview (Focus On Large-Scale Qualitative)

Maximizing The Value Of Conjoint Studies With Qualitative

Research Fusion - Qualitative Approaches for a Changing World

Usability Research (Website, Apps, Products, Shopper Environment)

Innovation and Ideation for Concept Development

Past Advanced Analytic Webinars

Attribution Modeling and Multi-Channel Marketing

Consumer Market Segmentation And Profiling

Fusing Marketing Research and Data Science

Machine Learning Segmentation

Market Segmentation: A Powerful Tool

Media/Marketing Mix Modeling

Optimization with Choice Modeling

Pricing Analytics: Are You Leaving Money On The Table?

Sales Forecasting—Estimating the Sales Potential for Durable Goods

Setting Priorities for Product/Service Improvements – Key Driver Analysis

The Fundamentals of Volumetric Forecasting

Choice Modeling for Product & Price Optimization

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