John Gachelin Blogs
John Gachelin has over 20 years of experiences in Global Marketing Research and is currently leading the Global Research Team.
In addition to having lived and worked in the U.S., Indonesia, and South Africa, has conducted both B2C and B2B research across a myriad of categories around the world. A dual-national (U.S. and France) who grew up in both the United States and Switzerland, John is a native English and French speaker and has a basic command of German. Below is a collection of blogs he has written.
Elevate a Commodity to Premium Status
Elevating a commodity to a premium brand is all about highlighting differentiation.
The Windy Road of Travel and Market Segmentation
The similarities and differences between conducting Segmentation research and the process, and impact, of voting.
Global Research – Not Just A Numbers Game
True insight often goes beyond the numbers and advanced calculations—it requires a deeper understanding.