Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
It’s an unfortunate fact that sometimes segmentation results are put away and forgotten. Don’t let your segmentation go to waste. Audrey Guinn has put together four options that can be used to rescue a failing segmentation.
Read MoreWhen the term "market segmentation" is used, most of us immediately think of psychographics, lifestyles, values, behaviors, and multivariate cluster analysis routines. Market segmentation is a much broader concept, however, and pervades the practice of business throughout the world.
Read MoreIn John Colias' previous blog, he investigated the viability of using AI to segment a market using textual data from survey open-end responses. In this follow-up analysis, he asks the question: If we were to market to the individuals in a text-based segment, would we be able to target them and find them geographically?
Read MoreWhy are you like that? This is a critical question for deep understanding of consumers and what drives behavior. And it’s particularly important when conducting a market segmentation study.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreThe square root of the sum of the squared deviations from the mean, divided by the number of observations (sample size) minus one.
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