Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Surveys designed to measure consumers’ awareness of various products/brands, the usage or consumption of those products/brands, and related attitudes and perceptions.
Acceptance of a null hypotheses when, in fact, it is false. The Type II Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be accepted when, in fact, it is false.
A creativity system developed by Decision Analyst’s Innovation team to facilitate internal ideation sessions for clients; it’s Decision Analyst’s unique approach to creative problem-solving.
Historically, an in-store audit-based service to measure retail sales of food, household supplies, beauty aids, and related products sold through supermarkets and major retailers. Store audits replaced over time by Scanner data and Panel data.
A quantitative survey to measure consumer awareness, trial, and usage for a product category and/or brand. These same measurements are often incorporated into tracking studies.
Gen Alpha is unlike previous generations in that these young consumers are influencing the market right now. Brands need to pay close attention to what’s trending among this generation to understand them better, engage with them authentically, and respect their values.
read moreFrom a business perspective, being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.
read moreAs researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreAs we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.
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Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
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