The Importance of Brand Research in Sales Efforts
As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
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The planned structure of a sample and sampling plan so that target consumers or B2B respondents are fairly represented. If the sample is random, then sampling error ranges can be estimated.
A measure of the sampling error present in survey results as a function of sample size.
A quantitative variable that can take only certain values within the range of the variable. For example, the number of legs on a chair could be one, two, three, or four, but could not be 2.5 or 3.7. In contrast, a Continuous Variable can assume any value within its range.
Samples in which every member of the population being sampled has a known non-zero probability of being selected. Probability Samples can be designed so that statistical inferences from the sample data are generalizable to the population under study.
The process of predicting sales for an industry, company, or individual product or service. Short-range and long-range forecasting techniques can help companies understand the fundamental forces that drive their sales regionally, nationally, and internationally.
As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreAs we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.
read moreHere is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
read moreThe growing number of choices these days for everything from dog food to TV shows to wellness can cause anxiety and decision paralysis. What can brands do to help make purchasing decisions less stressful?
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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