Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A data-mining tool and/or a decision-support tool which constructs diagrams made up of nonterminal nodes at test/decision points and at decision outcomes (terminal nodes). The resulting tree shows all possible outcomes from an initial set of conditions, based on the assumed decision criteria. A “decision tree” calculates the expected values (or expected utility) of competing alternatives, and/or the conditional probabilities of outcomes. Algorithms for decision-tree analysis include CHAID, CART, and Random Forest Regression, among others.
A creativity system developed by Decision Analyst’s Innovation team to facilitate internal ideation sessions for clients; it’s Decision Analyst’s unique approach to creative problem-solving.
Acronym for Usage and Attitude Surveys. Surveys designed to measure consumers’ awareness of various products/brands, the usage or consumption of those products/brands, and related attitudes and perceptions. Also referred to as A&Us.
In Multivariate Analyses, some of the independent variables may be correlated with each other. This condition is referred to as Multicollinearity. It frequently leads to the wrong conclusions, in terms of what is causing changes, if the researchers and business team do not recognize the multicollinearity of variables.
Rejection of a null hypothesis when, in fact, it is true. The Type I Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be rejected when it is true.
The SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreWriting a research report requires planning and attention to detail to ensure that the reporting experience goes smoothly and that it results in a deliverable with actionable insights.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.
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Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
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