Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Creating viable new product concepts is an expensive and failure-prone process. Choice modeling offers a powerful set of tools to systematically evaluate a much wider range of new product concepts at a much lower cost per concept.
Read MoreAs a part of Decision Analyst's ongoing research into analytic methods, a large experiment was conducted using cluster analysis of embeddings, which translates to clustering on meaning rather than on words or bundles of words.
Read MorePlanned scarcity can be a strategic decision especially for high-demand brands. A brand considering some form of strategic scarcity should research its plans among potential buyers to help ensure success.
Read MoreActivation Workshops are extremely effective in both consumer and B2B environments. The results are internally generated and increase buy-in for both the strategy and the steps needed to execute it. Activation Workshops provide a strategic “jump-start” for an organization.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreDecision Analyst’s proprietary, comprehensive monadic pretesting system designed to predict the effectiveness of the finished (or near-finished) promotion ad or commercial.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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