Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Prices are highly variable, as input costs vary and as market demand and competitive pressures tug and pull prices up and down in response. There is always the conflict between the short-term and the long-term in pricing strategy. So how does a company establish an optimal pricing strategy for one of its brands?
Read MoreChoice modeling research yields valuable insight into consumers’ future purchasing behavior when markets have changed or sales tactics have no prior history. Empowered with the intelligence this research provides, companies are in a better position to predict discounting/promotional performance.
Read MoreUnleash the power of your people. Strong employee relationships with colleagues, customers, and suppliers are essential for business growth. Discover these tips from Bonnie Janzen on the importance of, and how to, boost employee engagement.
Read MoreCreating viable new product concepts is an expensive and failure-prone process. Choice modeling offers a powerful set of tools to systematically evaluate a much wider range of new product concepts at a much lower cost per concept.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreIn Multivariate Analyses, some of the independent variables may be correlated with each other. This condition is referred to as Multicollinearity. It frequently leads to the wrong conclusions, in terms of what is causing changes, if the researchers and business team do not recognize the multicollinearity of variables.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
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