Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
What happens when a brand we love or grew up with makes a change that feels like a betrayal? At Decision Analyst, we often talk about the Customer-Brand Connection and the impact that both rational and emotional aspects have on that connection.
Read MoreGood intentions are not a substitute for cultural insight. Communities can be incredibly proud of their heritage and deserve to be seen in ways that reflect their full complexity.
Read MoreWe've observed a notable shift in consumer priorities. Amidst inflation, unemployment, general economic uncertainty, and evolving public policies, the influence of product sustainability and environmental impact on purchasing decisions has softened over the past year.
Read MoreThis presentation deck from Decision Analyst's Bonnie Janzen and Hyundai Capital America's Heather Kluter offers key takeaways from a case study. They share how they identified pain points, developed breakthrough ideas, and began the validation journey with a flexible framework that enhances brand loyalty. Originally presented at QuirksNY.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreA quantitative survey to measure consumer awareness, trial, and product usage for a product category and/or brand. These same measurements are often incorporated into tracking studies.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
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