Decision Analyst's experts have shared their knowledge and advice in the following white papers,
blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Standing out in a crowded marketplace takes more than great a great product. It requires a deep understanding of what resonates with shoppers. While ideation is where the journey often begins, concept screening plays a crucial role in ensuring those initial ideas are refined and ready to connect with consumers.
Read MoreGen Alpha is unlike previous generations in that these young consumers are influencing the market right now. Brands need to pay close attention to what’s trending among this generation to understand them better, engage with them authentically, and respect their values.
Read MoreWhen thinking of pivoting, from a business perspective, it’s a foundational change in strategy or business tactics that leads in a new direction. Being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.
Read MoreAs researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, packaging optimization, and various other types of studies. But true brand health, value, personality, and associations are often left unexplored beyond surface level metrics.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
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A measure of the sampling error present in survey results as a function of sample size.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
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