The Importance of Brand Research in Sales Efforts
As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A type of research where respondents are given a product to use in their homes as they normally would. Reactions to the product are collected in a follow-up survey. Also called Home Usage Test (HUT). Sometimes, the respondents are also given a diary to record daily reactions to the product in addition to the follow-up survey.
Also called Advertising Testing or Copy Testing. Qualitative or survey research designed to measure consumer reactions to advertising. Can be performed at every stage, from early-stage concept boards to the final commercials.
A creativity system developed by Decision Analyst’s Innovation team to facilitate internal ideation sessions for clients; it’s Decision Analyst’s unique approach to creative problem-solving.
A list of keywords a user can view to find topics within a book, website, or help system.
Samples in which every member of the population being sampled has a known non-zero probability of being selected. Probability Samples can be designed so that statistical inferences from the sample data are generalizable to the population under study.
As researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreAs we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.
read moreHere is a quick look at the types of teams that support custom research and consulting efforts, and how their unique skill sets might benefit you and your company.
read moreThe growing number of choices these days for everything from dog food to TV shows to wellness can cause anxiety and decision paralysis. What can brands do to help make purchasing decisions less stressful?
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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