Kelly Sons Blogs

Kelly Sons is an expert in designing and executing complex marketing research products. Below is a collection of blogs she has written.

Menu Optimization

Maximizing Profits and Guest Satisfaction Through Smart Menu Optimization

by: Kelly Sons

Menu optimization increases profits and improves customer experience.

The Anatomy of a Full-Service Consumer Insights Firm

(Full) Service With A Smile: The Anatomy of a Full-Service Consumer Insights Firm

by: Kelly Sons

Here is a quick look at the types of teams that support custom research and consulting efforts.

Keys of a Successful Segmentation

Ask the Experts:

What’s Key to a Successful Segmentation?

by: Kelly Sons

Expert advice on segmentation from three colleagues with varied areas of expertise.

Virtual Ideation Workshops

Virtual Ideation Workshops: 5 Tips For Success

by: Kelly Sons

Ideation workshops are a great way to generate innovative ideas for new products, services, or experience.

Marketing Research

If You Don’t Have Anything Nice to Say, Come Sit Next to Me:

How Even the Worst Consumer Feedback Can Be Your Company’s Best Friend

by: Kelly Sons

A well-designed survey can help you answer the “whys” behind negative feedback.