The latest Releases from Decision Analyst:

Decision Analyst news, Marketing Research Data, and Reports:

| Decision Analyst Economic Index

Decision Analyst's May Economic Index Signals Slow U.S. Economic Growth (opens pdf file)

The Decision Analyst U.S. Economic Index for May 2024 is 106, a 1-point decrease from April 2024 and a 2-point increase from a year ago (May 2023). The Economic Index has, on average, gradually improved over the past 12 months, but the overall level of the index suggests only modest GDP growth in the U.S. in coming months.

| Consumer Trends

Earth Day 2024

While the vast majority of people have heard of Earth Day, many do not celebrate it. Gen Z and Millennials are most likely to celebrate Earth Day.

| Consumer Trends

U.S. Grocery Shoppers Organic Foods Preferences

While a majority of U.S. grocery shoppers aren't exclusively buying any organic foods for their families, there are categories where organic preferences are strong.

| Decision Analyst News

Decision Analyst Names Bonnie Janzen As President

Decision Analyst recently named Bonnie Janzen as its president, a position previously held by founder Jerry W. Thomas, who will continue to serve as chief executive officer.

| Consumer Trends

Holiday Shopping 2023

Let the holiday shopping season begin! According to Decision Analyst's latest consumer tracker, spending will be down this year and the balance will shift in favor of online versus in-store.

| Consumer Trends

Consumer Trends Seasonal Wrap-Up

A special spotlight on holiday shopping and travel, election attitudes, mental health trends, and financial trends

| Consumer Trends

Consumer Considerations When Selecting A Restaurant

With 2020 behind us, restaurants will continue to adjust strategies as COVID continues to impact the world. Moving into 2021, understanding what consumers want and need from their dining choices is paramount.

| Consumer Trends

COVID-19’S Impact On Working Women

When COVID-19 began to capture our attention in the United States, Decision Analyst decided to field a variety of research studies to understand a number of issues facing Americans throughout the pandemic.

| Consumer Trends

Decision Analyst Announces Free STATS™ Mobile App

Decision Analyst is offering a free statistical calculator for marketing researchers and students. It’s called “STATS™ Mobile,” and it runs on iPhones, iPads, Android smartphones and tablets.