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Decision Analyst Announces Free STATS™ Mobile App

ARLINGTON, Texas—Decision Analyst is offering a free statistical calculator for marketing researchers and students. It’s called “STATS™ Mobile,” and it runs on iPhones, iPads, Android smartphones and tablets. STATS™ Mobile performs common statistical significance tests to determine if two percentages are the same or different statistically. The software also calculates Descriptive Statistics for a data file, such as mean, range, and standard deviation.

Stats Mobile Screenshots

“STATS Mobile is a free, easy-to-use application providing basic statistical calculators for marketing researchers,’’ said Jerry W. Thomas, president and chief executive officer of Decision Analyst. The app is designed to help survey researchers answer questions such as:

  • What sample size is required to achieve a given level of accuracy?
  • Are differences between two percentages statistically significant?
  • Is Product A preferred over Product B, or is the difference only due to random variation?

“The app is also an excellent program to help teach students and junior researchers basic statistical concepts,’’ Thomas said. “The app includes an explanation of the formulas used and a brief description of how each statistical function works.”

The app is free for anyone to download and use.

The STATS Mobile app can be downloaded from the Google Play Store or the Apple App Store.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a leading global marketing research and analytical consulting firm specializing in advertising testing, strategy research, new product development, and advanced modeling for marketing decision optimization. The 41-year-old firm delivers competitive advantage to clients throughout the world in the consumer packaged goods, HVAC, telecommunications, retail, technology, medical, and pharmaceutical industries.

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