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Decision Analyst Names Felicia Rogers Corporate Executive Vice President

Felicia Rogers

ARLINGTON, Texas – Decision Analyst (www.decisionanalyst.com ) has promoted Felicia Rogers to Corporate Executive Vice President. Decision Analyst is one of the nation’s largest privately owned marketing research and analytics firms.

A native of Allen, Texas, Rogers joined Decision Analyst more than 30 years ago as an administrative assistant. Since then, she has served in various positions, each with broader responsibilities, including most recently as Executive Vice President of Client Services, a member of the Executive Committee, and a member of the Board of Directors. In her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.

“During my career at Decision Analyst, I have thoroughly enjoyed helping clients develop new products, strengthen their brands, and gain a better understanding of their customer audiences to help them drive growth. Contributing to the success of our clients is incredibly rewarding, and I look forward to continuing to do just that alongside our outstanding Decision Analyst teams each and every day.”

Rogers focuses her consulting practice on Clients in packaged goods, food service, home improvement, healthcare, and business-to-business industries. She holds a Bachelor of Business Administration in Marketing from University of North Texas. In her spare time, she lectures at local universities and devotes time to several charities and nonprofits.

“Felicia is a great team player with an innate sense of strategic relevance. She helps her Clients find new markets, develop new products, and create new opportunities, all the while with a smile.” said Jerry W. Thomas, Chief Executive Officer of Decision Analyst.

About Decision Analyst

Decision Analyst is one of the nation’s largest privately owned marketing research and analytics firms, serving an array of Fortune 500 corporations, advertising agencies and consulting firms across North America, the European Union, Asia, and Latin America. Decision Analyst specializes in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. Felicia Rogers may be reached at frogers@decisionanalyst.com. Jerry W. Thomas, Chief Executive Officer of Decision Analyst, may be reached at jthomas@decisionanalyst.com.

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