| Consumer Trends

Earth Day 2024

While the vast majority of people have heard of Earth Day, many do not celebrate it. Gen Z and Millennials are most likely to celebrate Earth Day. Additionally, environmental factors are influencing consumer products purchased, especially among Gen Z and Millennials (based on self reporting). Cleaning products and paper goods, followed by personal care products were the product purchases most influenced by environmental impact.

Holiday Shopping

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Decision Analyst surveyed n=534 U.S. adults aged 18 and older between in April 2024.

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