| Consumer Trends

Holiday Shopping 2023

Let the holiday shopping season begin! According to Decision Analyst's latest consumer tracker, spending will be down this year and the balance will shift in favor of online versus in-store.

Holiday Shopping

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Decision Analyst surveyed n=1,005 U.S. adults aged 18 and older between in November 2023.

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is one of the nation’s largest privately owned marketing research and analytics firms, serving an array of Fortune 500 corporations, advertising agencies and consulting firms across North America, the European Union, Asia, and Latin America. Decision Analyst specializes in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization.

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