Marketing Research Library by Decision Analyst

The Joy of Innovation

by: Bonnie Janzen

You are the ‘voice of the customer’ in the organization, you are the starting point for innovation.

22 July 2026

I Treated My Sleep Like a Market Research Study. Here’s What I Learned.

by: Monisha Hatfield

How an N-of-1 framework solved my midlife sleep crisis better than any 'magic' hack.

14 July 2026

New Products

by: Jerry W. Thomas

An examination of the secret to successful development of new products.

09 July 2026

Direct Comparison Product Testing

by Jerry W. Thomas

Paired comparison, triangle tests, and product clinics are direct comparison product tests.

07 July 2026

How To Get The Best Results From Your Concept Test

by Maria Garza

A reliable online concept test is your first defense against costly market failures.

23 June 2026

Market Segmentation Question Types

by Segmentation Video Series

The most effective Segmentation analysis uses a variety of five question types to build a holistic view of the consumer.

Marketing Research Resources

Creating Winning Strategies Newsletter

Decision Analyst's free newsletter offers advice on Strategy, Marketing Research, and Advanced Analytics.

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Market Segmentation Videos

These videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

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Press

Keep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.

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Marketing Research Glossary

Collinearity

The correlation among independent variables. Collinearity can bias estimates of regression coefficients. Decision Analyst has developed regression-like procedures that circumvent the problems inherent in collinearity.

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