Ellen Williams Blogs
Ellen brings over 25 years of experience leading both quantitative and qualitative research across multiple industries.
Ellen is proficient in creating custom research studies to derive meaningful insights and strategic recommendations that address clients’ business questions. Versed in virtually all research approaches, Ellen’s project experience ranges from concept and product testing, message testing, A&U, segmentation, to customer satisfaction. She enjoys working on complex projects with a broad range of advanced analytic techniques. Below is a list of blogs she has written.
Before You Claim It—Test It: A Pet Industry Guide to Claim Testing
Making claims about your product’s benefits can be tricky and requires careful testing.
Sniffing Out The Best Option: Paw-sitively Overwhelming
What can brands do to help make purchasing decisions less stressful?
4 Keys To Optimizing ROI From Your Segmentation
Segmentation studies are a large investment, here are several actions to ensure your segmentation results.