My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
The process of predicting sales for an industry, company, or individual product or service. Short-range and long-range forecasting techniques can help companies understand the fundamental forces that drive their sales regionally, nationally, and internationally.
The square root of the sum of the squared deviations from the mean, divided by the number of observations (sample size) minus one.
A quantitative variable that can take only certain values within the range of the variable. For example, the number of legs on a chair could be one, two, three, or four, but could not be 2.5 or 3.7. In contrast, a Continuous Variable can assume any value within its range.
Rejection of a null hypothesis when, in fact, it is true. The Type I Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be rejected when it is true.
In Multivariate Analyses, some of the independent variables may be correlated with each other. This condition is referred to as Multicollinearity. It frequently leads to the wrong conclusions, in terms of what is causing changes, if the researchers and business team do not recognize the multicollinearity of variables.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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