My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Rejection of a null hypothesis when, in fact, it is true. The Type I Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be rejected when it is true.
The total of all the people or households a given survey targets. Also called the Population.
Decision Analyst’s proprietary, comprehensive monadic pretesting system designed to predict the effectiveness of the finished (or near-finished) promotion ad or commercial.
Decision Analyst’s proprietary mathematical model used to predict advertising effectiveness in CopyTest® and PackageTest®.
Decision Analyst’s comprehensive, proprietary online system to provide consumer feedback about a new product concept and predict the likelihood that it has the potential to succeed in the marketplace.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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