Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Planned scarcity can be a strategic decision especially for high-demand brands. A brand considering some form of strategic scarcity should research its plans among potential buyers to help ensure success.
Read MoreActivation Workshops are extremely effective in both consumer and B2B environments. The results are internally generated and increase buy-in for both the strategy and the steps needed to execute it. Activation Workshops provide a strategic “jump-start” for an organization.
Read MoreAs part of our regular consumer tracking research, we recently asked almost 1,300 U.S. adults about their mental health. We found that after a dip in the most positive rating a year ago, most Americans feel very confident about their own mental health.
Watch VideoWhen deciding upon a segmentation solution, companies often wonder how many market segments they should have. Perhaps 3, 5, or 8, or maybe even 10, 15, or 20? Here are some guidelines on how to decide on the number of segments needed.
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreAcceptance of a null hypotheses when, in fact, it is false. The Type II Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be accepted when, in fact, it is false.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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