Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
We've observed a notable shift in consumer priorities. Amidst inflation, unemployment, general economic uncertainty, and evolving public policies, the influence of product sustainability and environmental impact on purchasing decisions has softened over the past year.
Read MoreThis presentation deck from Decision Analyst's Bonnie Janzen and Hyundai Capital America's Heather Kluter offers key takeaways from a case study. They share how they identified pain points, developed breakthrough ideas, and began the validation journey with a flexible framework that enhances brand loyalty. Originally presented at QuirksNY.
Read MoreEffective shopper journey research is more than understanding consumer behavior. It can inform marketing, improve merchandising, personalize engagement, even inform future product and service development, all to enhance the customer’s experience and increase their lifetime value. Here is Julie’s story of an evolving shopper journey.
Read MoreAlthough some business questions are sufficiently answered with focus groups or an online survey, many issues are more complex, and so are the markets in question. With endless amounts of data available to us, we need to leverage myriad sources to understand what consumers say when we ask them; and what they say “in the wild.”
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreA statistical technique to simplify data by reducing a set of variables to a smaller set of Factors. Each Factor is comprised of variables that are highly correlated with each other. Factors can be thought of as hidden structures or hidden dimensions within a data set.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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