Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
An organization’s ability to survive is often defined by its capacity to innovate and listen to consumers. Companies must continuously adapt. Successful new products don’t just happen. New products and new product ideas take a while to surface and require a team to nurture them.
Read MoreEvery change in technology, fashion, cultural trends, government regulations, and competitive forces creates opportunity for new services and new products. The magic of idea-centric creativity might offer a new way for corporations to identify and explore the knocking of these new opportunities.
Read MoreConsumers are switching brands more often and reacting to things in the moment. And yet, we’re still asking questions as if consumers move through decisions slowly and logically. Here are six high-level shifts that have helped me get closer to what’s really driving today’s consumers.
Read MoreGiven the characteristics of durable goods, how can a manufacturer forecast sales of a durable good with some hope of reasonable success?
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Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreAcceptance of a null hypotheses when, in fact, it is false. The Type II Error rate is the probability that the null hypothesis (that there is not a difference between the experimental and control groups, for example) will be accepted when, in fact, it is false.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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