Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
The overall experience of a person using a product, such as a website or computer application, especially in terms of how easy or pleasing it is to use.
A quantitative survey to measure consumer awareness, trial, and product usage for a product category and/or brand. These same measurements are often incorporated into tracking studies.
Historically, an in-store audit-based service to measure retail sales of food, household supplies, beauty aids, and related products sold through supermarkets and major retailers. Store audits replaced over time by Scanner data and Panel data.
A test for the difference among the means of two or more variables.
A quantitative variable that can take only certain values within the range of the variable. For example, the number of legs on a chair could be one, two, three, or four, but could not be 2.5 or 3.7. In contrast, a Continuous Variable can assume any value within its range.
Gen Alpha is unlike previous generations in that these young consumers are influencing the market right now. Brands need to pay close attention to what’s trending among this generation to understand them better, engage with them authentically, and respect their values.
read moreFrom a business perspective, being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.
read moreAs researchers, we’re often tasked with gathering brand metrics in tracking, AA&U, and various other studies. But true brand health is often left unexplored beyond surface level metrics.
read moreAs we welcome Gen Z, who are soon to be the dominant force in the minds of marketers and employers, don’t you forget about Gen X. We may not be the largest, but don’t underestimate our experience and spending power.
read more
Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
View More
Keep up to date with what is going on at Decision Analyst and the latest consumer trends data.
View More
Videos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
View MoreSign Up for Marketing Research Advice