Decision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Strategy is easy. Implementation is hard. Human beings are often hard-wired to prefer consistency. We are designed to fight change. So, how do you energize an entire organization to adopt a new roadmap in a timely, efficient manner?
Read MoreAs brands commit huge budgets and navigate the brave new world of CPG advertising, it’s important to remember the importance of packaging—the original vehicle for advertising and messaging.
Read MoreGoing beyond good work to deliver work that makes a meaningful difference and drives positive results requires teammates and partners with a deep understanding and consideration of the business, its needs, the competitive landscape, and the future potential of the category.
Read MoreThere is a place for both in-person and online research methodologies, but don't miss the opportunity to leverage the power of being in-person for game-changing insights. If your company is grappling with a high-stakes, nuanced, or sensitive research topic.
Read More
Decision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
Learn MoreVideos, Blogs, and Articles on marketing research, strategy, and advanced analytics by Decision Analyst's experts.
Learn MoreKeep up to date with what is going on at Decision Analyst, learn about the latest consumer trends, and read up on the Decision Analyst's Economic Index.
Learn MoreVarious types of research used to explore optimal pricing and pricing demand curves.
Analytical systems and analytical thinking lead to better strategies and better decisions. To see what others see, but understand what others do not, is the secret to business success.
We pride ourselves on effectively delivering action-driven implications and recommendations, enabling you to make informed decisions to move your business forward.
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