Segmentation Series Videos

Market Segmentation Videos

Decision Analyst Has created a series of 14 short informative videos on Segmentation. These videos outlay the basics a successful market segmentation project from the initial planning phase to applying the results to your business.

Introduction to Market Segmentation

by Jerry W. Thomas View the Transcript

Why Segmentations Sometimes Fail

by Bonnie Janzen View the Transcript

Types of Segmentations

Elizabeth Horn, Ph.D. View the Transcript

Exploratory Qualitative Research

by Clay Dethloff View the Transcript

Design Considerations

by Felicia Rogers View the Transcript

Segmentation Solution Criteria

Elizabeth Horn, Ph.D. View the Transcript

Uncovering Motivations

by Jerry W. Thomas View the Transcript

Understanding the Segments

by Kathi McKenzie View the Transcript

Persona Development

by Clay Dethloff View the Transcript

Geomapping and Micromapping

by John Colias, Ph.D. View the Transcript

Using Segmentation in Strategy

by Bonnie Janzen View the Transcript

Applying Results to Marketing

by Felicia Rogers View the Transcript

Applying to Direct Marketing

by Jerry W. Thomas View the Transcript

New Product Development

by Felicia Rogers View the Transcript

Contact Decision Analyst

If you would like more information on Marketing Research, please contact Jerry W. Thomas by emailing jthomas@decisionanalyst.com or calling 1-817-640-6166.