Workshops can make a difference in an organization. At its top levels, workshops provide the opportunity for organizations to internalize and process information and then as a more cohesive group, funnel that information and the desired behaviors throughout the organization.

Based on our qualitative research, you will find the optimal way to contact customers and can design a study to monitor their experiences and attitudes over time.

We must consider what are groups are going to look like in the future; and how organizations communicate with them. It will be imperative that businesses find, monitor, and keep that connection with the customer.

These examples from research using our shop-along methodology show that you can identify how your consumers are currently using the in-store experience.

Qualitative insights frame and then explain quantitative insights. It is impossible to measure something without first defining and understanding it.

Market segmentation is used to identify groups of customers who have similar wants and needs and to then try to fulfill those needs. Regardless of how segments are developed, once the segments are identified, the question always becomes, 'Now what do we do?'

Qualitative research can be used to answer many questions, for a multitude of professions. If you lack experience with interviewing physicians, here are six questions to ask yourself in preparation for an interview:

An Article comparing and contrasting the differences and similarities between in-person qualitative research and online qualitative research.

online focus group allows businesses to use a moderator to talk directly to consumers to ask key questions, to show a variety of stimulus types, to capture group interaction, and more. But, in conducting online qualitative, don’t forget the role of, and the importance of being a backroom observer.

In my 25+ years of qualitative research with healthcare professionals, concept testing has proven to be the least favorite interview objective. Questions that encourage the retrieval of pleasant, relaxing, even humorous memories or thoughts, medical professionals would be more likely to tap into their creative sides

Active listening is a skill that can be developed. We moderators learn the importance of quality listening early in our training. But it’s one thing to be a good listener and yet another entirely to listen with rigor and unrelenting focus.

These are four ways to optimize your ROI on segmentation: create a bridging model, conduct an activation workshop, revise employee training procedures, and implement a typing tool.

Shop-Along research has long been a solid methodology for understanding the shopping experience and how consumers make purchase decisions.

As we sit here today, relying solely or even too heavily on AI comes with significant risk. We humans have a broad and deep understanding of the business issues—the context of the problems.

Whether your primary shoppers are using mostly System 1 or System 2 Thinking, you can diagnose the issues that are holding your product or brand back and course-correct them. Then, it will be a matter of tracking your progress over time to see how these modifications are working in the marketplace.

Just regurgitating what the client gives in the background section of an RFP leaves a primary researcher look unknowledgeable. If you want to be known as a go-to source for research in a particular space, you should be reading about those industries every single day.

Much has been written about how to conduct qualitative research, but little has been published about analysis and reporting. Here are some basic ideas on how to achieve the greatest learning and the most profound insights from qualitative.

In an age of information databases, network connectivity, interactive media, and the Internet, quick access to consumer information has become the norm.

The purpose of this article is to share some research and analytic ideas to improve the process of Category Management. The focus of this article is the automotive aftermarket.

Stressed and depressed respondents, stressful client demands, and lack of management support can trigger insecurity, anxiety, depression, and burnout in researchers.

Qualitative recruiting is increasingly looking for needles in haystacks while quality participants are becoming harder to find.

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. Here is some advice on utilizing qualitative research when redesigning packaging.

Marketing Research Article: An description of what happen in a typical in-person focus group. Even though the focus group has become a widely used research technique in the past two decades, a lot of folks still don’t know what goes on behind closed doors.

Motivational research is a type of marketing research that attempts to explain why consumers behave as they do. It seeks to discover & comprehend what consumers do not fully understand about themselves. This article briefly explains the major in-person qualitative techniques.

It is true that some of our emotions are non-conscious, and it is true that those non-conscious emotions do affect our thinking and our behavior.

Online ethnography provides a snapshot of respondents' real-life experiences in order to truly understand not just what they report they do, but what they are actually doing and how that behavior drives their decisions.

When thinking of a pivoting, from a business perspective: a foundational change in strategy or business tactics that lead in a new direction. Being strategic with a pivot and utilizing insights and data to purposefully pick a direction to pivot to, will help to ensure a successful change in direction.

Gen Alpha is unlike previous generations in that these young consumers are influencing the market now. And what they value today will likely change in the coming years (or even months).

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