Non-response bias occurs when people who participate in a market research study are inherently different from people who do not participate. This bias can negatively impact the representativeness of the research sample and lead to skewed outcomes.

Beyond data collection and qualitative, the impact of 5G will be felt throughout the research process. Analysis of big data through machine-learning and other techniques will become multitudes more powerful and actionable.

Qualitative insights frame and then explain quantitative insights. It is impossible to measure something without first defining and understanding it.

While data alone can provide valuable information, true insight often goes beyond the numbers and advanced calculations – it requires a deeper understanding of the respondents’ context, underlying motivations, and “culture” – not to mention knowing how to go about getting the data in the first place.

To help grow your business, remember to keep your eyes and mind open for other things in the world around you that will help you better manage your business.

Marketing research is about gathering, analyzing, and interpreting information to help accomplish that as effectively and successfully as possible.

Lots of people in consumer insights ask, 'How can we get a seat at the table?' What researchers have to offer is critically important. The information we provide and insights we glean from great research routinely save companies money.

I know a single blog post is unlikely to change this race-against-the-clock mentality that has been set in motion over the past few years, but what if it could? Let's think about what we're sacrificing by settling for 'good enough.'

Organizations need to understand who their current customers are and the issues that are important to them at this time and in the future so that marketing efforts will be relevant and will resonate in the market.

For almost 100 years, some large corporations have used marketing research to gain an unfair advantage over their competitors.

From my vantage point I see researchers and strategists in corporate positions who are genuinely seeking support and advice from their peers and, more importantly, from those of us in agency-side roles.

Delivering bad news is an unpleasant task, but learning to do it effectively (and tactfully) can prevent a costly disaster in the marketplace. So, how do you tactfully relay bad news?

To manage a successful business, you will need customer insights in order to inform the decisions that are being made on a daily basis regarding products, advertising, messaging, pricing, packaging, distribution, shelf displays, promotions, etc.

As market researchers, our goals and responsibilities are to deliver thoughtful, accurate, data-driven insights to our partners. To do this successfully, we should always ask ourselves these questions:

As we sit here today, relying solely or even too heavily on AI comes with significant risk. We humans have a broad and deep understanding of the business issues—the context of the problems.

While the Implicit Association Test (IAT) has been considered the gold standard in accessing unconscious associations for many years, new research shows that there are more questions that need to be answered before applying the stamp of approval

Inclusive consumer research paints a richer picture of human behavior by capturing diverse perspectives.

Any time you design a space where a human must make a choice you are creating what behavioral scientists call the 'choice architecture.' And no matter how you design your choice architecture, you will be influencing people's decision making.

Accurate results, even if disappointing, can inform strategic pivots that can mark detours from disastrous marketing mistakes and place well-informed companies on the path to success.

The restaurant industry at times seems to be largely made up of wild-eyed, seat-of-the-pants, roll-the-dice entrepreneurs.

Marketing Research Article: Often the advertising agency is bombarded by marketing research results. Is there no defense to this useless slaughter of great ideas & brilliant campaigns?

Marketing mix modeling is a term widely used and applied to a broad range of marketing models used to evaluate different components of marketing plans. These models can be of many types, but multiple regression techniques lie at the heart of most marketing mix modeling.

The analysis of survey data is a massive topic, and most of this exotic landscape is beyond the purview of this article. The purpose of this paper is to offer some suggestions for the novice researcher, but even those with experience might find one or two of the tips useful.

No company or corporation can do much about the financial panic, credit contraction, or recession. But while times of turmoil pose great threats to a business enterprise, turbulence also creates opportunities.

Operations Research and Management science is the application of the scientific method and advanced analytics to the solution of business problems. OR/MS involves building a mathematical model to define the relationships among the variables

Blogs on Marketing Research, Consulting and Analytics: Decision Analyst