Based on our qualitative research, you will find the optimal way to contact customers and can design a study to monitor their experiences and attitudes over time.

Usability testing can help companies adapt to these changes and enhance innovation opportunities by evaluating how the design of a website—or a new product, or a retail space—fits the needs and desires of its users.

Organizations spend millions of dollars to ensure their customers have positive in-store or online experiences. But any brand’s or retailer’s best path to an optimized customer experience is with its frontlines: their cashiers, waitstaff, store managers, installers, technicians, customer-service team members, etc.

Decision Analyst's ongoing consumer sentiment research finds that levels of concern remain as high as they were at the start of the shutdown, but more than half of consumers say they believe the situation will improve in 2021.

Facing a downturn, businesses are struggling with tough decisions on whether to increase prices, and by how much. When making these decisions, it's important to know how much a consumer values your products. What are the pricing parameters for your offerings that ensure continued customer demand.

How can your organization help address these shifts in employee desires and attitudes? One approach is to survey your organization to identify which factors you are performing well on, and which ones still need improvement. What are your biggest gaps?

A regression modeling approach in customer satisfaction and loyalty research using time series cross-sectional (TSCS) modeling, which incorporates both across-units and across-time variation in data variables.

During tough economic times, companies may often seem insensitive to their customers, causing a loss in trust and loyalty. Price increases paired with decreasing value cut deep. There can be a more artful approach to pricing that can soften the blow for consumers while still managing profitability.

Marketing Research Article: The Recommendation Question with its well-defined answer choices and the Net Recommendation Score formula give you a much more precise measure of the net influence of customer recommendations than the Net Promoter Score.

By collecting and incorporating these data into your tracking database, you can create the possibility that the next time consumer satisfaction and perceptions fall unexpectedly, you have the opportunity of saying. “but hey, it’s not always my fault!”

It's important to align a company's positioning & marketing strategy with customer satisfaction & loyalty strategies, so they work together synergistically. This article explores the truisms, mythologies & best practices for Customer Satisfaction research.

Win-Loss research not only provides a valuable source of competitive intelligence, it also sheds light on the internal working of a company's sales processes and cycles.

As an organization, you may know where your strengths and weaknesses lie, or you may not. You may know what is important to your donors and sponsors, or you may not.

Customer loyalty directly improves the bottom line by increasing the lifetime value of each customer.