My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A statistical technique to simplify data by reducing a set of variables to a smaller set of Factors. Each Factor is comprised of variables that are highly correlated with each other. Factors can be thought of as hidden structures or hidden dimensions within a data set.
Pii® (pronounced “pie”) is Decision Analyst’s proprietary mathematical model to help guide product-development efforts for new products and the reformulation of existing products. Pii® analyses provide specific instructions that lead to an improved product.
Focus groups that are conducted in a facility and broadcast to observers in distant locations. Also, the term refers to focus groups wherein off-location respondents are remotely linked using video technology.
Historically, an in-store audit-based service to measure retail sales of food, household supplies, beauty aids, and related products sold through supermarkets and major retailers. Store audits replaced over time by Scanner data and Panel data.
Error that results from chance variation.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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