My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
Surveys designed to measure consumers’ awareness of various products/brands, the usage or consumption of those products/brands, and related attitudes and perceptions.
A statistical analysis used to assess the significance of the effect of one or more independent variables on two or more dependent variables. Usually used when outcome measures (dependent variables) are thought to be intercorrelated.
The testing of new product ideas at the “concept” stage (before actual products are created). A New Product Concept typically includes an illustration of the product, along with a description of its features and benefits. Concepts are written in an informative, descriptive style without the use of “advertising” language. The establishing of concept standards or concept guidelines are essential to the success of any new product concept-testing program, so that the concepts which are tested are presented to the respondents in the same level of detail and finish (i.e., the image of the product or package). ConceptTest® is Decision Analyst’s proprietary, advanced concept-testing system.
Decision Analyst’s proprietary, comprehensive monadic pretesting system designed to predict the effectiveness of the finished (or near-finished) promotion ad or commercial.
Sometimes referred to as New Product Sales Forecasting, Volumetric Forecasting usually projects sales volume for a new product or service during its introductory year.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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