The big question, as we all begin moving forward again, seems to be, 'How do we jump-start our business?' What questions should we be asking? What actions should we be taking? What can we really expect from our customers, shoppers, or consumers?

Advertising can change feelings, change attitudes, and change behaviors. So, how can a client, advertising agency, and research agency work together to create effective advertising?

The right advertising strategy and copy testing research can help to evaluate these seven key elements and make your ad a “winner,” whether it is Super Bowl night or any other time of the year.

While there is much more that could be said about advertising claims research, the key point is the importance of seeking professional legal help and professional research assistance.

This article discusses the best practices of using advertising research and advertising tracking in order to improve a company's advertising effectiveness.

A marketing claim is any statement made about your product or brand that a reader would reasonably expect your company to be able to prove.

Be sure your advertising puts enough emphasis upon the brand name so that the audience will remember it. Don’t forget to give buyers some positive information about your product (i.e., a reason to purchase), and, last but not least, don’t forget to pretest your advertising

Pretesting creative to make sure it's working & tracking advertising once it's on air to measure the effects of the advertising over time ensures a company builds awareness & projects a powerful brand image.

Marketing Research Article: Often the advertising agency is bombarded by marketing research results. Is there no defense to this useless slaughter of great ideas & brilliant campaigns?

Marketing Research Article: This article presents the principal psychological processes by which advertising influences consumer behavior. These processes are not readily visible in everyday experience because they are subtle and intertwined.

Based on years of advertising testing and consulting with brands in many industries, we have been able to identify some key elements to consider for effective advertising (whether the ads are being run on sports events or other types of programming).

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