My (Mis)Adventures In AI
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreDecision Analyst's experts have shared their knowledge and advice in the following white papers, blogs, and videos. The topics cover innovation, marketing research, and advanced analytics.
A Decision Analyst computer model that allows clients to engage in “what if” games by inputting various values for economic, business, and marketing variables. The results for each combination of inputs can be viewed instantly. This model allows hundreds of decision scenarios to be explored within a short period of time. Also known as a Marketing Decision Simulator.
A completed-survey sample in which respondents have been weighted to mirror the sample (i.e., to make the sample match desired sample profiles).
Decision Analyst’s proprietary mathematical model used to predict advertising effectiveness in CopyTest® and PackageTest®.
A type of promotion designed to induce some behavior, action, or support for a product or service by the trade (e.g., retail stores). For example, a food manufacturer might offer supermarkets a dollar per case discount if the supermarket will grant more shelf space or run a newspaper ad supporting its product.
Decision Analyst’s proprietary, comprehensive, online advertising pretesting system to predict the effectiveness of rough to finished commercials and advertisements.
Decision Analyst's Tom Allen set out on a path to see how well AI can analyze unstructured data. Read about his journey as he has Gemini and ChatGPT analyze a large dataset of unstructured data.
read moreThe SIR Annual Conference was a great event and it covered a lot of information. There were 3 themes that stood out during the event: Inclusivity, Innovation, and AI.
read moreIn her new role, Rogers will continue to manage several of the company’s client service teams and will take on an expanded role in overall company leadership.
read moreA more direct route to becoming more creative is understanding what creativity is, the conditions under which it happens, and how to make it happen.
read moreDecision Analyst offers two free software packages for marketing researchers: STATS™ 2.0 and ChoiceModelR™.
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