Leadership Strategy Video Series

An Interview with Cassie Murphey-Green
Interviewed by Clay Dethloff, Decision Analyst

Decision Analyst interviewed Cassie Murphey-Green, Sr. Manager Marketing Research, Residential Business at Lennox International as part of our Strategy Leadership Series. Cassie discusses how as a company Lennox International was able keep their company culture while adapting to the new reality and how the company is moving forward. She discusses the lessons learned with residential customers and the yet to be learned lessons with commercial clients.


Contact Decision Analyst

If you have a question please contact Clay Dethloff, Senior Vice President, he can be emailed at cdethlo@decisionanalyst.com. He may also be reached at 1-800-262-5974 or 1-817-640-6166.

Video Chapters

The video is almost 9 minutes long, below are the timestops for the different topics discussed.

  • 00:06 Meet Our Guest
  • 00:34 Resilience
  • 01:24 Adapting to the New Reality
  • 02:39 Impact on Residential Customers
  • 05:24 Things You Wish You Knew
  • 07:39 Final Words
  • 08:26 Thank You Cassie

Download a complimentary copy of the Consumer Mindset Segmentation Report. These 6 Consumer Mindsets, identified in April 2021, are reflective of the market as the impact of the COVID-19 pandemic seems to be waning in the U.S. Businesses and communities are reopening for more in-person activity and traffic.