Reckon Analytics Software
Reckon™ Analytics is a multivariate statistical, mathematical, and analytics software package for marketing research, marketing science, marketing analytics, sales forecasting, new product sales forecasting, sales analysis, business analytics, and data science. It’s designed for marketing research and consumer insights analysts, advanced analytics professionals, marketing science experts, strategic planning analysts, data science analysts, and anyone who loves to crunch numbers and solve problems.
Reckon™ Analytics will be offered as a complete, integrated analytical system as it grows and evolves, made up of unique modules. Each module will focus on a single technique, tool, or type of analysis. Each module will be included in the Reckon™ Analytics software package, and each module will also be available separately through an API, so that any Reckon™ module could become a component in another software system or used as a standalone module.
The first module, Choice Modeling Analytics, is now available. Please visit the Reckon website for more information.