Corporate Affairs Research
Corporate Affairs Research attempts to measure, analyze, and manage a corporation’s strategic relationship with its target audiences: the general public; current and potential investors; governmental officials and regulators; and the media, broadly defined. A company’s employees are sometimes included as another target audience. These target audiences vary by industry and by company.
At the highest level, the purpose of corporate affairs research is to give a company the requisite information, knowledge, and understanding so that the company can better manage its public image, brand reputation, and accumulated goodwill. Major types of corporate affairs studies include:
- Brand Health Tracking and Analyses.
- Reputation and Brand Image Studies.
- Corporate Positioning and Messaging Strategies.
- Tracking of and Analyses of Social Media Comments about the Company and its Competitors.
- Tracking and Analyses of Issues and Topics of Strategic Importance to the Company. These types of studies are often used to influence policymakers, regulators, and government officials.
- Identification, Analysis, and Tracking of Potential Risks.
- Thought Leadership. Surveys and studies can form the basis for public relations campaigns to establish a company as a thought leader in its industry.
- Employee satisfaction, engagement, and attitudinal studies.
- Research to help inform corporate strategy.
- Crisis Management. Using research and planning techniques to help identify, anticipate, and remediate a range of potential crises.
Survey research, focus groups and depth interviews, ideation and brainstorming sessions, analysis of secondary data, and advanced analytics are the major research techniques employed in Corporate Affairs investigations.
Why Decision Analyst?
Founded in 1978, Decision Analyst has conducted hundreds of corporate affairs and public relations studies in the U.S. and worldwide. Its consultants have served as fact-based advisors to many companies and corporate affairs departments. Decision Analyst offers a full range of research and analytic services to address corporate affairs issues.
If you have questions you would like to discuss, or if you would like a proposal and cost estimate, please fill out the Contact Us form. We will get back to you quickly, or call Jerry W. Thomas, CEO, at 817-368-7048 or 817-640-6166
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