Clay Dethloff Senior Vice President
Industry Focus: CPG, B2B, Durable Goods, Consumer Services, Restaurants
Techniques: Workshops, Ethnography, Digital Qual-Quant Methodologies
Audience: Branding, Positioning, Innovation, NPD, Strategy
Roger Wallace Director
Industry Focus: Durables, Automotive, Technology, Telecommunications
Techniques: In-person & Digital Qualitative, Website Heuristics, Persona Development
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
Gretchen Riskind Qualitative Consultant
Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
Techniques: Digital & In-person Focus Groups and IDIs, Online Discussions & Chats, Ethnography, Shop-Alongs
Audience: Children, Teenagers, Family, B2B Executives
Pamela Waite Qualitative Consultant
Industry Focus: Medical, Pharmaceutical, Healthcare, and Education
Techniques: Digital & In-person Focus Groups and IDIs
Audience: U.S. Consumers, Physicians, Medical Professionals
Heather Hardiman Qualitative Consultant
Industry Focus: Automotive, CPG, Healthcare, Restaurants, Retail, Travel & Entertainment, Services
Techniques: Digital & In-person Focus Groups and IDIs, Online Discussion Boards
Audience: Consumers, Children, Teens, Healthcare Professionals
Bonnie Janzen President
Industry Focus: Home Products & Services, Automotive, Healthcare, Technology, Telecommunications, Financial
Techniques: Innovation, Digital & In-person Qualitative, Website Heuristics
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
Felicia Rogers Executive Vice President
Industry Focus: CPG, Restaurants & Food Service, Insurance, HVAC, Home services, Food & Beverages, Alcohol Beverages
Techniques: Digital & In-Person Focus Groups and IDIs
Audience: B2B & Consumers In North America
Tom Allen Senior Vice President
Industry Focus: CPG, Financial Services, Home Improvement, Restaurant, Retail Industries
Techniques: Digital & In-person IDIs, Online Discussion Boards
Audience: Consumers, Contractors, Tradespeople, B2B