Meet Our Moderators
Clay Dethloff
Senior Vice President
Industry Focus: CPG, B2B, Durable Goods, Consumer Services, Restaurants
Techniques: Workshops, Ethnography, Digital Qual-Quant Methodologies
Audience: Branding, Positioning, Innovation, NPD, Strategy
Techniques: Workshops, Ethnography, Digital Qual-Quant Methodologies
Audience: Branding, Positioning, Innovation, NPD, Strategy
Roger Wallace
Director
Industry Focus: Durables, Automotive, Technology, Telecommunications
Techniques: In-person & Digital Qualitative, Website Heuristics, Persona Development
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
Techniques: In-person & Digital Qualitative, Website Heuristics, Persona Development
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
Gretchen Riskind
Qualitative Consultant
Industry Focus: CPG, Food & Beverage, Technology, Consumer Products
Techniques: Digital & In-person Focus Groups and IDIs, Online Discussions & Chats, Ethnography, Shop-Alongs
Audience: Children, Teenagers, Family, B2B Executives
Techniques: Digital & In-person Focus Groups and IDIs, Online Discussions & Chats, Ethnography, Shop-Alongs
Audience: Children, Teenagers, Family, B2B Executives
Heather Hardiman
Qualitative Consultant
Industry Focus: Automotive, CPG, Healthcare, Restaurants, Retail, Travel & Entertainment, Services
Techniques: Digital & In-person Focus Groups and IDIs, Online Discussion Boards
Audience: Consumers, Children, Teens, Healthcare Professionals
Techniques: Digital & In-person Focus Groups and IDIs, Online Discussion Boards
Audience: Consumers, Children, Teens, Healthcare Professionals
Bonnie Janzen
President
Industry Focus: Home Products & Services, Automotive, Healthcare, Technology, Telecommunications, Financial
Techniques: Innovation, Digital & In-person Qualitative, Website Heuristics
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
Techniques: Innovation, Digital & In-person Qualitative, Website Heuristics
Audience: U.S. Consumers, B2B, Tradespeople, Imaginators®
Felicia Rogers
Executive Vice President
Industry Focus: CPG, Restaurants & Food Service, Insurance, HVAC, Home services, Food & Beverages, Alcohol Beverages
Techniques: Digital & In-Person Focus Groups and IDIs
Audience: B2B & Consumers In North America
Techniques: Digital & In-Person Focus Groups and IDIs
Audience: B2B & Consumers In North America
Tom Allen
Senior Vice President
Industry Focus: CPG, Financial Services, Home Improvement, Restaurant, Retail Industries
Techniques: Digital & In-person IDIs, Online Discussion Boards
Audience: Consumers, Contractors, Tradespeople, B2B
Techniques: Digital & In-person IDIs, Online Discussion Boards
Audience: Consumers, Contractors, Tradespeople, B2B
Strategic Partners
Cheryl R. Halpern
Halpern Research
Industry Focus: CPG, HBA, Direct Sales, Retail, Higher Education, Non-profit, Sports, Entertainment
Techniques: Full Range of Online and In-person Qualitative Methodologies
Experience: Consumers, Non-profit
Techniques: Full Range of Online and In-person Qualitative Methodologies
Experience: Consumers, Non-profit
Klaudia Marino
GrokIt Strategies
Industry Focus: Retail, Services, Healthcare
Techniques: Qualitative Research
Experience: Product Development, Concept Evaluation
Techniques: Qualitative Research
Experience: Product Development, Concept Evaluation
Linda A. Anderson
Anderson Research LLC
Industry Focus: Fintech, Healthcare, Technology, Consumer Electronics and Business Services
Techniques: Qualitative Research, Focus Groups, IDIs
Experience: B2B & Consumers In North America
Techniques: Qualitative Research, Focus Groups, IDIs
Experience: B2B & Consumers In North America
Rachel Romano
Veritas Insights
Industry Focus: Pharma, CPG, Entertainment and Media, Healthcare
Techniques: Focus groups, IDIs, Online Bulletin Boards, Ethnography
Experience: Branding, Consumer Journey, New Product Development
Techniques: Focus groups, IDIs, Online Bulletin Boards, Ethnography
Experience: Branding, Consumer Journey, New Product Development
Global Strategic Partners
Gwenaëlle de Kerret, Ph.D.
Semiologist (France)
Industry Focus: FMCG, Services, Luxury Brands and Public Organizations
Techniques: Semiotics, Projective, Ethnography, Focus Groups, IDIs
Experience: Branding, Innovation, Design Projects
Techniques: Semiotics, Projective, Ethnography, Focus Groups, IDIs
Experience: Branding, Innovation, Design Projects
Marta Villanueva
NuThinking (U.S./Latin America)
Industry Focus: CPG, Retail, Food/Beverage, Advertising, QSR, Hispanic Market Research
Techniques: Shop-alongs, Focus Groups, IDIs, Bulletin Boards
Experience: Advertising, Cultural Strategy, Brand Evaluation
Techniques: Shop-alongs, Focus Groups, IDIs, Bulletin Boards
Experience: Advertising, Cultural Strategy, Brand Evaluation
Ricky Xie
Hycon Research (China)
Industry Focus: FMCG, Home Appliance, Luxury Goods and Services, Hotels, IT, Healthcare
Techniques: Bulletin Boards, Webcams, Large-Scale Qualitative
Audience: Usage & Attitude Research, Brand Positioning
Techniques: Bulletin Boards, Webcams, Large-Scale Qualitative
Audience: Usage & Attitude Research, Brand Positioning