From a research and insights perspective, a number of types of studies can be deployed for a solid understanding of how end users and other constituents will be influenced by a new strategy.
Lots of people in consumer insights ask, 'How can we get a seat at the table?' What researchers have to offer is critically important. The information we provide and insights we glean from great research routinely save companies money.
All companies will have to redo their marketing research homework, listen to their customers and prospects, brainstorm with them about how to jointly create new products and services for a safer world