All companies will have to redo their marketing research homework, listen to their customers and prospects, brainstorm with them about how to jointly create new products and services for a safer world

Lots of people in consumer insights ask, 'How can we get a seat at the table?' What researchers have to offer is critically important. The information we provide and insights we glean from great research routinely save companies money.

From a research and insights perspective, a number of types of studies can be deployed for a solid understanding of how end users and other constituents will be influenced by a new strategy.