As an organization, you may know where your strengths and weaknesses lie, or you may not. You may know what is important to your donors and sponsors, or you may not.

As nonprofits, businesses, and city planners look ahead to a post-COVID-19 landscape, many will be looking for ways to reach out or effectively engage consumers. Now is the time to make those critical plans.

We've observed a notable shift in consumer priorities. Amidst inflation, unemployment, general economic uncertainty, and evolving public policies, the influence of product sustainability and environmental impact on purchasing decisions has softened over the past year.