The point is that there are research methods to help you make these decisions with confidence, which is always important but can feel even more critical during harder times when the headwinds are strong. The right insights can help put at least some of that wind back in your sails.

Three Secrets to Product Success for Consumer Packaged Goods: Package Testing, Package Testing and Package Testing by Tom Allen

While many quantitative methods are utilized in package design research, sometimes we overlook the importance of the softer side of research—the qualitative techniques. Here is some advice on utilizing qualitative research when redesigning packaging.

What are the keys to using marketing research to develop and evaluate package designs? This articles details the best practices for conducting packaging research in order to accurately understand and interpret the results.