The point is that there are research methods to help you make these decisions with confidence, which is always important but can feel even more critical during harder times when the headwinds are strong. The right insights can help put at least some of that wind back in your sails.

What are the keys to using marketing research to develop and evaluate package designs? This articles details the best practices for conducting packaging research in order to accurately understand and interpret the results.

While many quantitative methods are utilized in package design research, sometimes we overlook the importance qualitative techniques. Here are some basic ideas and best practices for the use of qualitative research as a component in the package-design research plan.