In my 25+ years of qualitative research with healthcare professionals, concept testing has proven to be the least favorite interview objective. Questions that encourage the retrieval of pleasant, relaxing, even humorous memories or thoughts, medical professionals would be more likely to tap into their creative sides

Qualitative research can be used to answer many questions, for a multitude of professions. If you lack experience with interviewing physicians, here are six questions to ask yourself in preparation for an interview:

A marketing claim is any statement made about your product or brand that a reader would reasonably expect your company to be able to prove.

We must constantly seek not only to understand the market, but also to anticipate it, else we risk being yesterday's market leader.

Customer loyalty directly improves the bottom line by increasing the lifetime value of each customer.