As you consider your strategy, you must also think about the environment in which your company or brand lives. This environment is shaped by many market forces that affect your corporate or brand strategy.

The place you end up after rebuilding may be a very different place. These 7 steps will help you focus on reimaging your brand by focusing on your product roadmap and reviewing your brand positioning.

How can distribution serve as a component or variable to support a company’s overall business and marketing strategy?

In this tumultuous time when things seem to be changing minute by minute, many businesses are seeing their teams pulling together and connecting in ways they never have before.

What are some of the principles, some truths, that we might take away from this laboratory of pure competition to help businesses increase their chances of long-term success?

We often put the cart before the horse when evaluating new product ideas. How many times have you been in the midst of a new product development (NPD) effort when the conversation turned to the target market?

Now, how do you best communicate your plan to your customers? Does the word "sustainability" mean the same thing to your customers as it does to your organization? How can you assure that your initiatives are seen as more than merely lofty ideals?

So if a tree falls in the forest, and if you align, activate, and monitor your research results following key strategic research projects, you will not only be there to hear the sounds, but will also help your organization make decisions and take actions.

No one can know for sure when life will return to normal, because what’s considered normal continues to change. Nevertheless, with patience, respect for others, and an optimism in a silver lining and a plan B to carry us through.

Marketing mix modeling is a term widely used and applied to a broad range of marketing models used to evaluate different components of marketing plans. These models can be of many types, but multiple regression techniques lie at the heart of most marketing mix modeling.

The use of high levels of debt (leverage) to fund buyouts, finance acquisitions, or defend against corporate raiders can make a company vulnerable. If your major competitor has just taken on a heavy burden of unproductive debt then your company might have a strategic opportunity of great potential.