Innovation means different things to different people, and so the notion of instilling innovation in your company can be vague.

The history of innovation has shown time and again that new entrants can emerge and take meaningful share away from leader companies that do not adapt and evolve. We believe the auto industry is on the cusp of great change.

Cross-functional collaboration is critical to success in today's environment. Here's why traditional, hierarchical org structures don't work.

We know innovation is important. But how can you best incorporate it to help your company? And how you can you design innovative products and services for the Millennials?

Design Thinking is a process in which various steps are knitted together to help guide innovation in virtually any area of discipline. That is, the process helps develop new products and services, new advertising or promotions, new package functionality or presentation, etc.

Business is shifting swiftly, and the way people consume your goods and services has changed—some say in a permanent way.

So what do we do to help ensure new products are truly worth their weight in gold?

So how does a new product truly break through? Here are some thoughts on five factors that improve a new product’s chances for success.

The big question, as we all begin moving forward again, seems to be, 'How do we jump-start our business?' What questions should we be asking? What actions should we be taking? What can we really expect from our customers, shoppers, or consumers?

As the new year unfolds and January settles in with its cold and dreary days, the Consumer Electronics Show (CES) shines brightly on the tech horizon.

In the example above, our client embraced a multi-step innovation process with an unwavering commitment to multiple research steps.

This is an article about how to think like a squirrel; or squirrels’ annoying behaviors are based on thought processes that are worthy of aping.

At Decision Analyst, we have had the pleasure of working on innovation with many of our clients and with the Imaginators, our highly creative consumer community.

Ideation workshops are a great way to generate innovative ideas for new products, services, or experiences or enhancements to any of these. Here are a few tips to ensure your virtual ideation workshop is a success.

Whether your primary shoppers are using mostly System 1 or System 2 Thinking, you can diagnose the issues that are holding your product or brand back and course-correct them. Then, it will be a matter of tracking your progress over time to see how these modifications are working in the marketplace.

Hearing directly from consumers can be invaluable, but what if your research initiatives are a bit more creative in nature? By including creative people, such as the Imaginators, as part of a hybrid (or multi-method) approach to your research often provides a more comprehensive perspective.

We frequently look to unmet needs for inspiration, but an often-overlooked source for innovative ideas can come from addressing pain points.

One way to keep new products flowing to market during tough times is to rely on hypercreatives and idea-centric creativity. This is the creativity of innovative individuals with relevant product category experience, they can help generate hundreds of new product ideas.

Marketing Research Article: The contrast between successful 'new products' companies, and those that don't succeed, provides some valuable lessons for any company that aspires to improve its new product efforts.

A Brand or Product name has to fit the strategy and the human vision that defines its destiny. Some Advice on Brand Name Research.

The magic of idea-centric creativity offers a new way for corporations to re-invigorate their new product development programs using consumers who are exceptionally creative individuals who posess idea-centric creativity

Creativity is not about “thinking outside the box”, nor is it limited to only a select few that were born into it. Anyone can learn to become more creative in meaningful, useful ways.

Marketing Research Article: We propose a six-question framework that helps companies gain a clearer picture up front of what factors they must consider to make their new product development efforts success.

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