Replicating actual market decisions in a survey choice task is an important design goal. However, given that survey respondents have moved to devices with smaller screens, it has become increasingly difficult to accomplish the goal of realism.

I have worked in business-to-business research for many years. When I meet with clients, I often find myself having a similar conversation about the difficulties in conducting B2B research.

Win-Loss research is an excellent way to learn about how well your company does in developing and winning over new customers as well as assessing why customers choose to make a change and go to one of your competitors.

Stereotypes and cookie cutters and cohorts do not lead to brilliant, original marketing and advertising campaigns.

Think carefully about your sampling plans, find sampling partners who can serve as trusted consultants, and be ever vigilant lest unwanted sampling biases creep into your surveys.

Decision Analyst started its first online panels in late 1995 and progressively added new panels thereafter, including international and B2B online panels. Here are the systems and practices that Decision Analyst employs in its pursuit of “clean and pure” online samples:

Marketing Research Article: As we consider moving tracking studies from the telephone to the Internet, Decision Analyst feels obligated to share these critical thoughts and observations. Tracking is a very important tool for monitoring consumer awareness, perceptions of,